Petfood Forum News


Human, pig, rooster nutrition studies inform pet food

Comparative nutrition research may help pet food formulators understand the effects of ingredients or whole diets on the health of dogs, cats and other animals.
Scientists use data from studies on other animals, including Homo sapiens, to inform her own work on dogs and cats.
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52% of pet owners influenced by natural ingredient claims

Pet owners responded that they most prefer labeling messages that refer to “supporting a healthy and balanced digestive system” and “promoting digestive health naturally.”
Pet food ingredient supplier BENEO surveyed 2,500 pet owners in Germany, the UK, the US, China and Brazil about their attitudes towards health and wellness trends in pet food and functional pet food ingredients.
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Petfood Forum tackles market forces, sustainability, CBD

Learn how to hack your pet food business to increase value, and about hot topics to spur innovation.
From an opening keynote on hacking your pet food business to roundtables on sustainability, CBD and the microbiome, Petfood Forum 2020 addresses top issues.
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Useful swag optimizes marketing in pet food event booths

Crummy stuff not only annoys people, it’s a waste of resources and source of pollution, particularly plastic do-dads that end up swirling in the sea or choking albatross, sea turtles and other marine life.
Nearly everyone I’ve met while covering the business-to-business pet beat has owned a dog, cat or other pet, which means they might actually use hand-outs from booths.
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Conversion metrics measure pet food e-commerce success

Data analysis allows pet food companies to develop tools and insights to help that company understand how to grow sales.
Analytic tools give pet food digital marketers greater ability to measure the number of sales generated from visits to a website or promotional campaigns.
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U.S. cat foods learn from China, Russia; Teach dog food

By sharing notes with international colleagues, pet food professionals learn techniques for marketing cat food in the U.S. and dog food in China, Russia and other countries where cats dominate the pet food market.
In the United States, cat ownership rates have trailed dogs, but in other countries, the opposite is true.
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