Petfood Forum News


Pet food energy estimates exclude dog, cat body heat

Pet nutritionists use what's known as the modified Atwater equation to predict the energy density of food, she said, rather than running feeding trials in every situation.
Feeding trials provide the “gold standard” for determining the energy content of pet food, but trials using live animals may be too expensive or otherwise unavailable when pet food formulators test products.
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Trace minerals in pet food may help bone health

While fast-growing livestock breeds need the minerals to support bone growth and joint development, pets may benefit from chelated trace minerals to counterbalance other components of the animals’ diets.
An animal nutritionist suggested in a video from Petfood Forum that pet food companies learn from livestock feed formulators.
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Pet food brands can educate pet owners on gut microbiome

Our bodies serve as habitats for a diverse range of bacteria, virus and fungi. These organisms, along with the bodily habitats they reside in, form microbiomes with pets, people and wildlife.
Pet food companies can bridge the gap between microbiome research and the marketing claims about certain ingredients effects on pet microbiome health.
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Dog, cat owners may long for pet store socialization

Dog, cat and other pet food buyers may miss socializing with store owners and employees, who also tend to be serious pet lovers. Importantly for pet food brands, those stores serve as a vital opportunity to expose consumers to new pet products.
Once it’s safe, pet food buyers may return to local pet specialty retailers precisely because those stores offer the friendly, informative, interpersonal interactions rendered dangerous by the COVID-19 pandemic.
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Virtual events diversify participants, reduce pollution

Virtual conferences may allow pet food ingredient, equipment and other suppliers to connect with dog, cat and other pet food producers worldwide, regardless of many physical and economic barriers.
Going online tends to be much greener than going on a plane. Likewise, virtual conferences level the playing field among attendees by improving access for those of various economic levels globally.
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