Petfood Forum News

Testing pet microbiome validates diet marketing claims

However, if those feeding trials aren’t conducted carefully, they can be a waste of time and money.

September 17, 2020

As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trial.

4 aspects of dog, cat food protein sustainability

The pet food industry has leverage to demand ecological and social responsibility from protein suppliers.

September 16, 2020

Tim Wall

Dog, cat and other pet food formulators can evaluate any protein source using a four-part framework.

young-business-woman-addressing-round-table

Don’t panic, Do act: Pet food crisis strategy dualities

When facing a crisis, pet food industry professionals often face two options for how to react.

September 16, 2020

Tim Wall

Ultimately, crisis management involves balancing emotional and intellectual responses to avoid panic or retreat.

Profile data forecasts pet food personalization

With direct-to-consumer sales, a pet food company can build a customer experience with data and personalization using three methods of data collection.

September 15, 2020

Tim Wall

To meet consumer demands for personalized pet foods, brands can use data from profiles created by pet owners themselves on those brands’ websites and apps.

Raw, freeze-dried, other pet foods gain consumer traction

September 14, 2020

Debbie Phillips-Donaldson

Though shares are small, frozen, refrigerated and freeze-dried pet foods are growing faster than conventional ones and rebounding from spikes and drops.

Refrigerated wet pet food sales higher than pre-pandemic

As of August in mass market retailers, refrigerated pet food sales had dropped from their COVID stock up spike of 51.7% growth down to 13%, but it stayed positive and returned ahead of year over year growth rates that they saw previous to COVID, 44.1% compared to 32%.

September 14, 2020

Tim Wall

As of the four weeks ending August 8, refrigerated wet food had reached a higher sales growth rate than before the pandemic in pet specialty retailer outlets and in food, drug and mass market channels.

2020 pet food sales nearing 2019 levels; dry still down

Wet food and treats sales rebounded faster in mass market retailers compared to pet specialty.

September 10, 2020

Tim Wall

Market analysts observed that pet food retail sales in the United States have not returned to the level they had reached before the COVID-19 pandemic.

Purina, Blue Buffalo marketing analyzed via reviews

For both Purina and Blue Buffalo, the majority of ratings on all four e-commerce sites, Amazon, Chewy, Petco.com and Walmart.com, were five stars, meaning positive.

September 9, 2020

Tim Wall

Purina and Blue Buffalo’s marketing strategies seem to have succeeded in communicating brand value to customers, but one scientist found differences in pet owner reviews of the brands.

'3 circles' scientific analysis of pet food brand strategy

Scientific literature about pet food remains small compared to other fields. Most research on pet food focuses on nutrition, health and ingredient usage.

September 9, 2020

Tim Wall

Pet food companies reevaluate their marketing strategies to ensure that they are providing the products that pet food customers want.