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'3 circles' scientific analysis of pet food brand strategy

Scientific literature about pet food remains small compared to other fields. Most research on pet food focuses on nutrition, health and ingredient usage.
September 9, 2020
Tim Wall
Pet food companies reevaluate their marketing strategies to ensure that they are providing the products that pet food customers want.
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5 hacks to break, rebuild pet food industry

Hackonomics involves breaking an established business strategy, concept or model in order to improve it.
September 9, 2020
Tim Wall
One marketing expert presented five ways dog, cat and other pet food brands could break themselves and create their own future by hacking it.
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Safe history helps novel protein from wood-eating yeast

Wood-eating torula have several things going for them as a sustainable, novel protein source. Wood is abundant, renewable and doesn’t compete with human food crops.
September 2, 2020
Tim Wall
For pet food, Torula yeast may have an advantage over other novel proteins. Torula yeast is already an approved ingredient, with a history of safe use.
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Pet food energy estimates exclude dog, cat body heat

Pet nutritionists use what's known as the modified Atwater equation to predict the energy density of food, she said, rather than running feeding trials in every situation.
September 1, 2020
Tim Wall
Feeding trials provide the “gold standard” for determining the energy content of pet food, but trials using live animals may be too expensive or otherwise unavailable when pet food formulators test products.
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Trace minerals in pet food may help bone health

While fast-growing livestock breeds need the minerals to support bone growth and joint development, pets may benefit from chelated trace minerals to counterbalance other components of the animals’ diets.
August 21, 2020
Tim Wall
An animal nutritionist suggested in a video from Petfood Forum that pet food companies learn from livestock feed formulators.
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Pet food brands can educate pet owners on gut microbiome

Our bodies serve as habitats for a diverse range of bacteria, virus and fungi. These organisms, along with the bodily habitats they reside in, form microbiomes with pets, people and wildlife.
August 6, 2020
Tim Wall
Pet food companies can bridge the gap between microbiome research and the marketing claims about certain ingredients effects on pet microbiome health.
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Core species of dog, cat gut microbiome identified

A wide array of microbes dwell in the crevices of dogs’ and cats’ intestines, forming complex communities called the microbiome.
July 29, 2020
Tim Wall
In dogs, 15 genera made up the core, while healthy cat guts hosted 17. Dawn Kingsbury, DVM, AnimalBiome chief veterinary officer, presented the results of a five-year research project at the ACVIM Forum 2020 in June.
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