Petfood Forum News

Latest pet food trends have benefits, challenges

Experts discuss human grade, CBD and plant-based pet food

September 28, 2021

FONA International’s Melissa Hartley and Jennifer Howell discussed human grade, CBD/cannabis and plant-based pet food on Thursday, September 23 at Petfood Forum in Kansas City.

10 reasons to consider postbiotics in pet food

At Petfood Forum, Sharon Norton of Diamond V explains some of the benefits of postbiotics

September 27, 2021

Ann Reus

Pet food manufacturers should consider yeast-derived postbiotics for their pet food, treat and supplement products.

Tips for pet food e-commerce on Target, Amazon, Walmart

E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.

September 24, 2021

Tim Wall

E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.

Human meat cat treats, aliens, vampire ads use humor

In the global pet food industry, humor can build empathy and enhance a brand’s image, but those jokes need to remain sensitive to others.

September 23, 2021

Tim Wall

Pet food companies need to use levity appropriately in marketing. Making internal audiences laugh can help a pet food company too.

New pet food product briefs aid 5 differentiation tactics

Both start-ups and established pet food brands can use five strategies to differentiate their products from competitors.

September 22, 2021

Tim Wall

Before beginning development of a pet food or treat, detailed planning may help a company streamline the process and increase the probability of a successful launch.

UK dog, cat and other pet food companies’ revenues 2020

These UK-based dog, cat and other pet food companies’ 2020 revenues appear in Petfood Industry’s Top Companies Current Data.

September 20, 2021

Tim Wall

Despite the ongoing pandemic, a mysterious cat disease and difficulties exporting pet foods to the European Union, pet food companies based in the United Kingdom carry on in 2021.

Italian pet food companies’ 2020 annual revenues

In 2020, the Italian pet food market grew in value and volume to exceed EUR2.25 billion (US$2.73 billion).

September 17, 2021

Tim Wall

During the ongoing pandemic, dog ownership increased most in Italy compared to other European nations.

Are cultivated proteins the future of pet food?

September 16, 2021

Debbie Phillips-Donaldson

Among the many alternative proteins becoming available for pet food and human food, cell-based ones are quickly gaining attention and investment.

Gut health tops pet owner discussions on social media

Identifying related themes among pet owners’ attitudes and pet food brands’ products may help pet food marketers and formulators develop new products and promote the ones they have.

September 14, 2021

Tim Wall

When pet owners talk about pet products on social media certain terms and themes emerge. Likewise, when pet food companies describe their products on e-commerce sites, marketers use specific terms and follow definable trends.