Petfood Forum News

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Tips for pet food e-commerce on Target, Amazon, Walmart

E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.
E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.
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Human meat cat treats, aliens, vampire ads use humor

In the global pet food industry, humor can build empathy and enhance a brand’s image, but those jokes need to remain sensitive to others.
Pet food companies need to use levity appropriately in marketing. Making internal audiences laugh can help a pet food company too.
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New pet food product briefs aid 5 differentiation tactics

Both start-ups and established pet food brands can use five strategies to differentiate their products from competitors.
Before beginning development of a pet food or treat, detailed planning may help a company streamline the process and increase the probability of a successful launch.
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UK dog, cat and other pet food companies’ revenues 2020

These UK-based dog, cat and other pet food companies’ 2020 revenues appear in Petfood Industry’s Top Companies Current Data.
Despite the ongoing pandemic, a mysterious cat disease and difficulties exporting pet foods to the European Union, pet food companies based in the United Kingdom carry on in 2021.
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Gut health tops pet owner discussions on social media

Identifying related themes among pet owners’ attitudes and pet food brands’ products may help pet food marketers and formulators develop new products and promote the ones they have.
When pet owners talk about pet products on social media certain terms and themes emerge. Likewise, when pet food companies describe their products on e-commerce sites, marketers use specific terms and follow definable trends.
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