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pet owner online shopping

Pet owners purchase products, services from multiple channels

Online shopping for pet products is up, but that doesn’t mean the industry is divided
May 1, 2019
Ann Reus
While most consumers who purchase pet products or services are buying at least some of them online, the internet has not divided the industry into e-commerce vs. brick and mortar store sales, according to David Sprinkle, publisher and research director at Packaged Facts.
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Cat-eating-kibble

Measuring cats’ food enjoyment can augment consumption data

Bond between cats and their owners can be enriched when cats enjoy their food and treats more.
May 1, 2019
Ann Reus
Because pet parents see feeding as a time to enrich the bond with their cats, measuring a cat’s enjoyment of food and treats can enhance that bond, according to Susan Jojola, Ph.D., manager of applied behavior research at AFB International.
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Petfood-Forum-Katy-Nelson

3 ways the pet food industry can nurture human-animal bond

Veterinarian Katy Nelson gives Petfood Forum attendees 3 challenges to improve pets’ health status
April 30, 2019
Ann Reus
Katy Nelson, veterinarian and host and executive producer of “The Pet Show with Dr. Katy,” challenged attendees at Petfood Forum 2019 to three ways they can help strengthen the human-animal bond while improving the health status and lives of pets.
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pet food colorful

How to build a better relationship with your color supplier

As pet food manufacturers look to replace synthetic colors with natural alternatives, find out how to work with your color supplier to get the best results.
April 30, 2019
Ann Reus
Pet food manufacturers can do several things to improve their working relationships with their color supplier, according to Katie Rountree of DDW - The Colour House, who spoke Tuesday at Petfood Forum’s Tech Talks in Kansas City, Missouri.
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dog in supermarket

How premiumization is driving pet food evolution

Pet owners increasingly identify their pets as family members and feed them as such, providing great opportunity for manufacturers to cater to this trend.
April 30, 2019
Alyssa Conway
Pets are being thought of more than ever as part of the family and demanding the same premium nutrition for their pets as for themselves, leaving much potential for innovation in pet food.
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cat-grass-natural-outdoors.jpg

4 clean label pet food production and marketing lessons

The clean label pet food trend challenges manufacturers to create shelf-stable, nutritious and safe pet foods with a limited range of ingredients, while still keeping those products highly palatable.
April 30, 2019
Tim Wall
Pet food industry professionals learned how to meet consumer demands for clean label pet foods at Petfood Innovation Workshop.
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Cat-cleaning-self

Smoke and vinegar as clean label pet food ingredients

Petfood Innovation Workshop attendees visited seven stations featuring aspects of how pet food companies can meet dog, cat and other pet food owners’ demands for clean label pet food.
April 29, 2019
Tim Wall
Although consumers demand easy-to-understand recipes, clean label pet foods can be anything but simple for formulators.
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beach-wind-turbine-dog-sustainability.jpg

Pet owners trust mass market and natural diets equally

Contrary to many pet food industry professionals’ beliefs, pet owners may not trust natural pet food any more than conventional, mass-market diets.
April 25, 2019
Tim Wall
People employed in the dog, cat and other pet food industry believed that a strong majority of pet owners considered natural and organic pet food to be more trustworthy.
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