Pet owners increasingly identify their pets as family members and feed them as such, providing great opportunity for manufacturers to cater to this trend.
Pets are being thought of more than ever as part of the family and demanding the same premium nutrition for their pets as for themselves, leaving much potential for innovation in pet food.
The clean label pet food trend challenges manufacturers to create shelf-stable, nutritious and safe pet foods with a limited range of ingredients, while still keeping those products highly palatable.
Petfood Innovation Workshop attendees visited seven stations featuring aspects of how pet food companies can meet dog, cat and other pet food owners’ demands for clean label pet food.
People employed in the dog, cat and other pet food industry believed that a strong majority of pet owners considered natural and organic pet food to be more trustworthy.
Watt Global Media, publisher of Petfood Industry, conducted the survey as part of the registration process for Petfood Forum 2019.
April 24, 2019
Although pet food ingredient quality ranked as the top concern, no single dominant threat emerged when 1,300 pet food industry professionals answered the question “What is the most pressing issue facing your organization?”
Pet food experts to focus on online sales models, social media, brand loyalty, sustainability and more.
April 12, 2019
Learn how to develop and grow online pet food sales, collect data on pets and their owners and use social media to build or revive your pet food brand.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.