In the second quarter of fiscal year 2018, Blue Buffalo held a 2.8 percent share, which has since risen to 8.5 percent in the second quarter of fiscal year 2019.
In Nielsen’s 2017 Category Shoppers Fundamentals Survey, 29 percent of participants stated that pet treats being free from artificial ingredients was important to them.
Pet food buyers look for “free-from” claims on the products they buy and there are specific classes of ingredients that people increasingly don’t want in their pets’ meals.
The Association for Pet Obesity Prevention (APOP)’s survey revealed that pet owners and veterinarians hold different opinions grain-free, organic and raw pet foods.
What do pet parents want from their pet food? Research looking to answer that question found that quality and finding a food that pets like are important to pet parents.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.