In the second quarter of fiscal year 2018, Blue Buffalo held a 2.8 percent share, which has since risen to 8.5 percent in the second quarter of fiscal year 2019.
In Nielsen’s 2017 Category Shoppers Fundamentals Survey, 29 percent of participants stated that pet treats being free from artificial ingredients was important to them.
Pet food buyers look for “free-from” claims on the products they buy and there are specific classes of ingredients that people increasingly don’t want in their pets’ meals.
The Association for Pet Obesity Prevention (APOP)’s survey revealed that pet owners and veterinarians hold different opinions grain-free, organic and raw pet foods.
What do pet parents want from their pet food? Research looking to answer that question found that quality and finding a food that pets like are important to pet parents.
Between 2012 and 2016, the percentage pet owners who reported giving treats increased, according to the most recent American Pet Products Association’s National Pet Owners Survey.
The American Pet Products Association’s 2017-2018 National Pet Owners Survey examined how pet owners in the United States view the importance of brand.
A new year brings new opportunities and excitement, and 2023 is bound to be the same, with several chances for advancing policy issues of importance to the U.S. animal food industry.