Canine Dilated Cardiomyopathy (DCM)

5-dogs-mountain-peak-top-snow.jpg

10 most-read Petfood Industry content of 2019

Along with the FDA announcement about the investigation and its repercussions, top topics included global pet food sales and high protein pet food.
In 2019, the United States Food and Drug Administration’s (FDA) investigation into canine dilated cardiomyopathy (DCM) dominated Petfood Industry news.
Read More
Iceland-beach-ocean-mountains.jpg

Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
Read More
bigstock-Dog-On-The-Phone-179257747.jpg

Dog food buyers confused and worried by DCM investigation

As the pet food industry, dog owners and vets continue to wait and look for facts, dog food companies face communicating with concerned dog owners about an uncertain issue.
Dog owners have been asking pet food companies and veterinarians about canine dilated cardiomyopathy.
Read More
brown-dog-tongue-out-in-wheat-field-grain.jpg

‘Healthy grains’ dog foods appear in the wake of DCM

Dog food formulators reacted to the FDA announcement and resultant consumer fears in a variety of ways, despite the lack of proven causality between DCM and specific dog diets.
Dog food formulators have done that by bringing grains back, adding taurine and dropping legumes and potatoes from recipes
Read More
Peru-isla-de-ballesta-Pacific-Ocean.jpg

Petfood Industry blogs October ’19: crisis management, DCM

Review the blogs and columns that Petfood Industry contributors published in October 2019 on topics including transparency, sustainability and humanization.
In October 2019, Petfood Industry contributors published 8 blogs about antioxidants, crisis management, canine dilated cardiomyopathy and other topics.
Read More

Popular Stories