Grain-Free Pet Food

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29 DCM articles, blogs on Petfood Industry in 2019

In 2019, canine dilated cardiomyopathy (DCM) dominated Petfood Industry’s readers’ interest, as measured by page views.
From January to December 2019, these 29 news articles, blogs, features and press releases directly related to canine dilated cardiomyopathy, industry and public reactions or the U.S. Food and Drug Administration’s investigation into correlations among the disease and certain pet food formulations.
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Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
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Dog food buyers confused and worried by DCM investigation

As the pet food industry, dog owners and vets continue to wait and look for facts, dog food companies face communicating with concerned dog owners about an uncertain issue.
Dog owners have been asking pet food companies and veterinarians about canine dilated cardiomyopathy.
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