The 2020 pandemic has brought both pet owners’ desires for sustainable products and their use of e-commerce channels for product purchasing into relief as we look at trends for 2021.

Scientists identified ranges of animal emotions and associated behaviors, as described by pet owners. Those same pet owners also noted their own emotions while interacting with their pets.

By not considering digestibility or the sustainability impact of their pet foods, companies marketing ancient grain products may be repeating past mistakes.

This book by JustFoodForDogs execs seems based on the movie ‘Pet Fooled.’ While it had great potential, it also misses big on key pet food considerations.

Brightly printed, sturdy pet food packages may ensure freshness on par with human foods, but multiple layers of material often mean superpremium packaging must make a trade-off with sustainability.

Consumer trust in and positive impressions of farming, agriculture and grocery have increased during the pandemic. Does pet food generate the same goodwill?

Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.

As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trial.

Purina and Blue Buffalo’s marketing strategies seem to have succeeded in communicating brand value to customers, but one scientist found differences in pet owner reviews of the brands.

Pet food companies reevaluate their marketing strategies to ensure that they are providing the products that pet food customers want.