In Petfood Industry’s Pet Food Product Database, 36 pet foods, treats and supplements included American bison (Bison bison) in their descriptions.

By the beginning of this year, pet retail sales had climbed gradually to surpass pandemic highs as dollar sales volume neared US$900 million per four-week period in December 2021.

New pet food product developers aim to fill dog, cat and other pet food company’s innovation funnel with creative products and creative ideas that create new opportunities in the market.

Speaking at Petfood Essentials, former Google executive Steve Lerch explains the four principles companies must follow to encourage employees to voice their ideas.

Take a look at two pet food companies who have recently revamped their packaging to reduce costs and better tell their brand story.

Learn about various pet food marketing trends in the context of the current pet landscape, including customization, autoship and direct-to-consumer (DTC).

Consumers, including pet owners, seek sustainability claims but are wary of ‘greenwashing.’ How can pet food and treat companies address these attitudes?

Two previously dominant sources for pet owners’ discovery of new products declined dramatically during the pandemic.

For exotic birds, domestication hasn’t been underway for nearly as long as for dogs, cats or even guinea pigs, so Polly wants a biologically appropriate food that’s pretty much the same as what a macaw in the Amazon would enjoy.