Pet Food Marketing and Branding

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Bison in 36 dog, cat and other pet foods, treats

Bison-based dog, cat and other pet edibles ranged from kibbles and freeze-dried raw diet to treats made from bison by-products like hearts and lungs.

In Petfood Industry’s Pet Food Product Database, 36 pet foods, treats and supplements included American bison (Bison bison) in their descriptions.


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US pet food sales eclipse pandemic spike, keep climbing

By the beginning of this year, pet retail sales had climbed gradually to surpass pandemic highs as dollar sales volume neared US$900 million per four-week period in December 2021.

By the beginning of this year, pet retail sales had climbed gradually to surpass pandemic highs as dollar sales volume neared US$900 million per four-week period in December 2021.


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Pet food marketing via storytelling about health, quality

Ensuring sustainable growth for a pet food company depends on that business’ ability to stay in lockstep with what is new and innovative in the market, and staying relevant.

New pet food product developers aim to fill dog, cat and other pet food company’s innovation funnel with creative products and creative ideas that create new opportunities in the market.


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4 ways pet food companies can foster innovation

Former Google executive Steve Lerch explains how to encourage employees to come forward with their new ideas at Petfood Essentials

Speaking at Petfood Essentials, former Google executive Steve Lerch explains the four principles companies must follow to encourage employees to voice their ideas.


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Canidae leans into sustainability with brand overhaul

The specialty pet food company is finding new legs by maintaining quality while promoting a new company mission of eco-consciousness.

Learn about Canidae’s new brand strategy, including a merging of their old standards with a new focus on sustainability and reaching their consumers via an omnichannel strategy.


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Pet food marketing trends in context

Customization, autoship and DTC are competitive strategies in the current consumer purchasing landscape.

Learn about various pet food marketing trends in the context of the current pet landscape, including customization, autoship and direct-to-consumer (DTC).


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Internet beats TV for new pet food awareness 2018-2020

Pet owners used to browse brick-and-mortar stores more frequently before the pandemic, so it follows that people now tend to find new products in stores less frequently.

Two previously dominant sources for pet owners’ discovery of new products declined dramatically during the pandemic.


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New bio-appropriate bird, small pet foods mimic wild mix

Along with biologically appropriate products, many exotic bird and small mammal foods followed similar premiumization trends to the wider pet industry.

For exotic birds, domestication hasn’t been underway for nearly as long as for dogs, cats or even guinea pigs, so Polly wants a biologically appropriate food that’s pretty much the same as what a macaw in the Amazon would enjoy.


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