Pet Food Marketing and Branding

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Jinx guerilla markets with scented billboards for dogs

Guerilla marketing involves novel techniques to attract consumer interest to a particular brand, create buzz about a product or boost sales.
Guerilla marketing involves novel techniques to attract consumer interest to a particular brand, create buzz about a product or boost sales.
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Chewy private label brand entering fresh pet food market

For the Tylee's brand fresh pet food, Chewy designers developed and patented a packaging method that they claim is both sustainable and preserves product quality during the delivery process
For the Tylee's brand fresh pet food, Chewy designers developed and patented a packaging method that they claim is both sustainable and preserves product quality during the delivery process.
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Press releases published on Petfoodindustry.com for free

You won’t believe this one weird trick to get published on Petfoodindustry.com. Here’s why you should use journalistic style in press releases, instead of puffery and click bait. Authorities don’t want you to know why the top reason will surprise you. He thought he was writing good press releases until he saw this…
You won’t believe this one weird trick to get published on Petfoodindustry.com. Here’s why you should use journalistic style in press releases, instead of puffery and clickbait. Authorities don’t want you to know why the top reason will surprise you. He thought he was writing good press releases until he saw this…
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One Food: As people die or diet, so do dogs and cats

The connections among disease and human, pet and livestock foods have been established. Yet there is more to health than avoiding disease.
The connections among disease and human, pet and livestock foods have been established. Yet there is more to health than avoiding disease.
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One Food: Eat your own cat food ingredients

While eating one’s own dog food remains a negative thing, eating one’s own cat food ingredients may be a good thing for the pet food industry, as it emphasizes the humanization of pet foods.
While eating one’s own dog food remains a negative thing, eating one’s own cat food ingredients may be a good thing for the pet food industry, as it emphasizes the humanization of pet foods.
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Spring 2021 pet food and treat new product trends

These new pet products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients.
These new pet products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients.
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