Pet Food Marketing and Branding

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What are the keys to a successful fresh pet food merchandizing strategy?

In Episode 21 of the Trending: Pet Food podcast, Randy Skyba, vice president of sales and marketing for Due North, discusses the thoughts that go into a successful merchandizing strategy for fresh pet food from an equipment perspective.

Learn about the equipment perspective behind a successful fresh pet food merchandizing strategy with Due North’s Randy Skyba on this 21st episode of the Trending: Pet Food podcast.


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Argentine pet food exports may grow using quality control

Quality control procedures and certifications may help pet food makers in Argentina and around the world to expand distribution of their dog, cat and other pet food and treats.

Quality control procedures boost efficiency, ensure consistent pet food products and reduce the potential for recalls, but quality control can go beyond that to become a marketing tool for dog, cat and other pet food producers.


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Pet supplement buyers adopt trends early, like branded ingredients

Pet owners who give supplements to their animals may provide clues to wider trends in the dog, cat and other pet food industries. Pet supplements, in turn, take their cue from human health trends.

Pet owners who give supplements to their animals may provide clues to wider trends in the dog, cat and other pet food industries. Pet supplements, in turn, take their cue from human health trends.


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