Pet Food Marketing and Branding

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Pet food pods could reduce single-serve packaging waste

Superpremium, single-serve packaging may trade sustainability for convenience. Encapsulated pet food in a dissolvable pod could replace single-serve packages and reduce waste.
Brightly printed, sturdy pet food packages may ensure freshness on par with human foods, but multiple layers of material often mean superpremium packaging must make a trade-off with sustainability.
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Testing pet microbiome validates diet marketing claims

However, if those feeding trials aren’t conducted carefully, they can be a waste of time and money.
As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trial.
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Purina, Blue Buffalo marketing analyzed via reviews

For both Purina and Blue Buffalo, the majority of ratings on all four e-commerce sites, Amazon, Chewy, Petco.com and Walmart.com, were five stars, meaning positive.
Purina and Blue Buffalo’s marketing strategies seem to have succeeded in communicating brand value to customers, but one scientist found differences in pet owner reviews of the brands.
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'3 circles' scientific analysis of pet food brand strategy

Scientific literature about pet food remains small compared to other fields. Most research on pet food focuses on nutrition, health and ingredient usage.
Pet food companies reevaluate their marketing strategies to ensure that they are providing the products that pet food customers want.
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