New product developers with Champion Petfood’s ACANA hadn’t planned on a deadly virus boosting shelter pet adoption rates.

The pet retailer reduced its pet food assortment online, focusing on top-selling products and customer service.

The dogs had eaten muscle and bone tissues as well as roe and guts from fish.

Guerilla marketing involves novel techniques to attract consumer interest to a particular brand, create buzz about a product or boost sales.

For the Tylee's brand fresh pet food, Chewy designers developed and patented a packaging method that they claim is both sustainable and preserves product quality during the delivery process

You won’t believe this one weird trick to get published on Petfoodindustry.com. Here’s why you should use journalistic style in press releases, instead of puffery and click bait. Authorities don’t want you to know why the top reason will surprise you. He thought he was writing good press releases until he saw this…

The connections among disease and human, pet and livestock foods have been established. Yet there is more to health than avoiding disease.

While eating one’s own dog food remains a negative thing, eating one’s own cat food ingredients may be a good thing for the pet food industry, as it emphasizes the humanization of pet foods.

These new pet products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients.