Learn about the equipment perspective behind a successful fresh pet food merchandizing strategy with Due North’s Randy Skyba on this 21^st episode of the Trending: Pet Food podcast.

In the 2021 Association for Pet Obesity Prevention annual survey, pet owners shared which marketing claims most influenced their decisions to purchase specific dog, cat and other pet foods.

Pet food brands in categories like small mammals, birds or reptiles, or from smaller companies, can glean insights from research on consumer brand perception.

Quality control procedures boost efficiency, ensure consistent pet food products and reduce the potential for recalls, but quality control can go beyond that to become a marketing tool for dog, cat and other pet food producers.

In marketing pet foods, it pays to remember that consumers, as humans, are emotional beings, and they’re particularly emotional about their pets.

Learn about the packaging strategies being considered as the rise of e-commerce has taken hold of pet owners.

Learn about the latest in pet food packaging trends. Topping the list: sustainability.

Pet food brands can use celebrations like National Dog Day to engage their customers, but such events may not really influence consumer behavior.

Pet owners who give supplements to their animals may provide clues to wider trends in the dog, cat and other pet food industries. Pet supplements, in turn, take their cue from human health trends.