Pet Food Marketing and Branding

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Natural Balance eyes pet specialty after Smucker split

Like many pet food brands, Natural Balance saw success in e-commerce, especially during the pandemic, however one brand executive sees strength in the brick and mortar business as well.

The brand originated in pet specialty retail, whereas much of Smucker’s expertise lies in food, drug and mass market retail outlets. 


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Coastal wolves, ancient clambakes and paleo dog food

Human food trends arose from people’s intentions to eat as our Paleolithic, or Stone Age, ancestors did, and these trends transferred to pet food.
For dogs, the paleo diet can mean meat and other items encountered around human camps during domestication. Although “discarded loincloth” will never become a dog food variety, other ancient flavors may remain to be revived as dog foods.
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Sustainability articles in Petfood Industry 2020: top 11

In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.
In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.
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