Few researchers have stopped to ask if academic and market research provides the specific insights that pet food industry executives feel they need.

Will hot new pet treat and supplement ingredients like collagen and CBD also be prevalent at Interzoo, along with freeze-dried and air-dried pet foods?

Consumers, including pet owners, seek sustainability claims but are wary of ‘greenwashing.’ How can pet food and treat companies address these attitudes?

While much of the globalized economy has moved far from concerns over reciprocating with nature, pet owners form relationships with their animals that benefit all involved. Pet ownership serves as a vestige of that ancient connection to other animals, plants and aspects of nature.

For the pet food industry, competing trends create contradictions that challenge the development of sustainable business models from ingredient sourcing and manufacturing to marketing, packaging and distribution.

A survey of pet owners in five countries shows they find environmentally friendly companies important, but many don’t believe pet food sustainability claims.

Learn about Project Hive Pet Company’s mission-driven business strategy and they challenges and successes as they hit the one-year mark in business.

Neither Mars Petcare not Nestlé Purina PetCare use sharks in any of their recipes. Both have supply chain protocols that should screen out ingredients made with sharks, along with other endangered species.

Some pet owners seem willing to pay more for sustainable pet food packaging, but challenges to create it and educate consumers about recycling remain.

Scientists suggested that endangered silky sharks and other species ended up in pet foods. However, the researchers couldn’t determine the route by which the shark meat made its way into the pet food supply chain.