Pet parents care a great deal about high-quality ingredients in nutritional products for their animals. In the past, dogs and cats were considered to be companions, where now, pet parents consider their pets to be their best friends and part of the family. With 72% of dog owners believing high-quality food is essential for optimal pet health, it’s not surprising that pet parents continue to turn towards natural foods, recognizable ingredients, and supplements. As this trend and purchasing pattern continues, we see another ingredient category emerge – Postbiotics.

Formulating pet food for better gut and overall health

Chicken Protein Hydrolysate is a functional and promising ingredient for the pet industry, with high digestibility and palatability.

Even in the midst of a global pandemic, the pet food production market continues to grow exponentially. While growth is being driven by developing and emerging markets, better quality pet food is still in high demand in mature markets.

As consumers pay closer attention to pet food ingredient lists, they often equate shorter lists with higher overall quality and eco-friendliness. Formulators seeking to cater to these demands need ingredients that meet several needs at once.

With the continuing shift to online purchasing behaviors within the premium pet food space, it becomes even more critical for manufacturers to understand the needs, preferences and behaviors influencing pet-related buying decisions.