Articles by Lindsay Beaton

boy in orange shirt blowing dandelion

COVID-19 will change consumer behavior: Are you ready?

With a global economic recession on the horizon and a continued reduction in disposable income, pet owners will be more frugal with their dollars than ever before.
With a global economic recession on the horizon and a continued reduction in disposable income, pet owners will be more frugal with their dollars than ever before in the wake of the COVID-19 pandemic.
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woman-with-dog

Wet Noses: Making ‘the best damn dog food on the planet’

This independent pet food company has expanded from dog treats to jarred dog and cat food as well as toppers with a focus on sustainability and nutrition.
Wet Noses is an independent pet food company that has expanded from dog treats to jarred dog and cat food as well as toppers with a focus on sustainability and nutrition.
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people shaking hands in latex gloves

Back to work? Employees need confidence in employers

In the next couple of months, employees will returning back to offices, production plants and other facilities worldwide. Here’s what they want — and need — to hear.
In the next couple of months, employees will be returning back to offices, production plants and other facilities worldwide. Here’s what they want — and need — to hear from their employers.
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pet store shelf with bowls

Helping brick-and-mortar pet retailers survive COVID-19

It’s clear that consumers’ views of retail are changing rapidly in the wake of current events. How can the pet food industry help their retailers prevail?
It’s clear that consumers’ views of retail are changing rapidly in the wake of the COVID-19 pandemic. How can the pet food industry help their retailers prevail in the brick-and-mortar space?
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woman with dog touching foreheads

Looking for loyalty? Now’s the time to cultivate it

With e-commerce picking up speed, more customers than ever are researching potential pet food brands.
With e-commerce picking up speed during the COVID-19 pandemic, more customers than ever are researching potential pet food brands. Now is the time to carefully cultivate loyalty online.
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