The pet space: From online to omnichannel to omnimarket
The role of e-commerce has shifted the language as well as the purchasing patterns evident in the pet product space.
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Articles by David Sprinkle
Red versus blue in the pet product industry
Taking a look at demographic pet food purchasing behaviors in the rural and urban landscapes
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Pet market trends: Signals from other pet services
Grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends?
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Pet ownership trends: Rise in renting, multiple pets
Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.
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Pet food market outlook for 2019
Slowing sales in the U.S. mean a closer look at additional channels for pet food revenue opportunities.
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Wet pet foods in the catbird seat
Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.
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Beyond pet food humanization and premiumization
Two trends, now well-established, continue to control the direction of the pet food industry.
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New challenges for pet food sales growth
Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.
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Mass merchandiser Walmart leads in pet product sales
Walmart’s dominance shows the draw of competitive pricing and availability to pet owners.
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Cats and dogs as supermarket pet food influencers
Supermarkets hold an interesting place among pet product purchasers, particularly cat owners.
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Read the June issue of Petfood Industry!
June 2019
The June 2019 issue of Petfood Industry includes news from Petfood Forum 2019 and a story on how the Chinese pet food market offers opportunities and challenges.