David Sprinkle

Beyond the color of money: Growth in cat ownership among minorities

Income is a significant factor in pet ownership right now, but among cat owners another trend has emerged.

July 1, 2022

David Sprinkle

Learn about the growth of minority pet ownership, particularly among cat owners.

Dog ownership, family composition and household finances

Here’s where the growth currently is in dog-owning households.

June 1, 2022

David Sprinkle

Learn about the demographic combinations currently driving dog ownership growth in U.S. households.

Pet food marketing trends in context

Customization, autoship and DTC are competitive strategies in the current consumer purchasing landscape.

May 1, 2022

David Sprinkle

Learn about various pet food marketing trends in the context of the current pet landscape, including customization, autoship and direct-to-consumer (DTC).

The riddle of pet population in wake of the pandemic

Where did the pet population grow, and what factors contributed to the pet spending boom?

April 1, 2022

David Sprinkle

Learn about pet ownership increases during 2019–2021, as well as the factors behind those increases that played into the pet care spending boom during the pandemic.

Veterinarians as pet food sellers: Prognosis uncertain

Pet food customers are diversifying how they purchase pet food, leading to more competition than ever for veterinarians.

March 1, 2022

David Sprinkle

Learn about the new competitive landscape veterinarians are encountering as pet owners change their purchasing habits.

Internet vs. brick-and-mortar pet food sales trends

More and more pet owners are heading online to do their pet food shopping.

February 1, 2022

David Sprinkle

Learn about the gains internet channels continue to make when it comes to consumers shopping for pet food.

Greater expectations: The new generation pet parent

While pet ownership is growing increasingly complex, there are some trends that find Millennials and Gen Zers leading the way.

January 1, 2022

David Sprinkle

Learn about the “new generation pet parent,” AKA the Millennial and Gen Z pet parents changing the pet ownership landscape with a health and wellness focus for their animals.