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Articles by David Sprinkle

Pet ownership trends: Rise in renting, multiple pets

Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.
Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership, away from home ownership and towards owning multiple pets.
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Pet food market outlook for 2019

Slowing sales in the U.S. mean a closer look at additional channels for pet food revenue opportunities.
Slowing sales in the mature U.S. pet food market mean a closer look at additional channels for pet food revenue opportunities.
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Wet pet foods in the catbird seat

Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.
Wet dog and cat foods are becoming increasingly popular options for pet owners focusing on premiumization and health trends for their animals.
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New challenges for pet food sales growth

Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.
Purchasing channel migration and a slow in the growth of new pet ownership are changing the landscape of where pet food dollars come from.
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