David Sprinkle

Red versus blue in the pet product industry

Taking a look at demographic pet food purchasing behaviors in the rural and urban landscapes

April 12, 2019

David Sprinkle

Pet owners in urban and rural landscapes have different purchasing patterns, according to demographic data.

Pet market trends: Signals from other pet services

Grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends?

April 11, 2019

David Sprinkle

Pet grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends in other segments?

Pet ownership trends: Rise in renting, multiple pets

Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.

February 14, 2019

David Sprinkle

Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership, away from home ownership and towards owning multiple pets.

Pet food market outlook for 2019

Slowing sales in the U.S. mean a closer look at additional channels for pet food revenue opportunities.

February 6, 2019

David Sprinkle

Slowing sales in the mature U.S. pet food market mean a closer look at additional channels for pet food revenue opportunities.

Wet pet foods in the catbird seat

Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.

December 10, 2018

David Sprinkle

Wet dog and cat foods are becoming increasingly popular options for pet owners focusing on premiumization and health trends for their animals.

Beyond pet food humanization and premiumization

Two trends, now well-established, continue to control the direction of the pet food industry.

November 12, 2018

David Sprinkle

Two well-established pet food trends continue to control the ebb and flow of pet food industry sales.

New challenges for pet food sales growth

Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.

October 9, 2018

David Sprinkle

Purchasing channel migration and a slow in the growth of new pet ownership are changing the landscape of where pet food dollars come from.

Mass merchandiser Walmart leads in pet product sales

Walmart’s dominance shows the draw of competitive pricing and availability to pet owners.

September 11, 2018

David Sprinkle

Walmart’s mass merchandiser lead in pet product sales shows the draw of competitive pricing and product availability to dog and cat owners.

Cats and dogs as supermarket pet food influencers

Supermarkets hold an interesting place among pet product purchasers, particularly cat owners.

August 9, 2018

David Sprinkle

Those in the supermarket pet food space have a unique opportunity to reach cat owners, who show up in significant numbers to purchase pet products there.

How shifting pet ownership economics impact pet food

While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.

June 11, 2018

David Sprinkle

While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.

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Articles by David Sprinkle

Red versus blue in the pet product industry

Pet market trends: Signals from other pet services

Pet ownership trends: Rise in renting, multiple pets

Pet food market outlook for 2019

Wet pet foods in the catbird seat

Beyond pet food humanization and premiumization

New challenges for pet food sales growth

Mass merchandiser Walmart leads in pet product sales

Cats and dogs as supermarket pet food influencers

How shifting pet ownership economics impact pet food

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Read the April issue of Petfood Industry!

April 2019

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