Articles by David Sprinkle

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Direct-to-consumer as a purer play

More pet owners are shopping online, as well as diversifying the ways they utilize online options in their purchasing habits.

Learn about the direct-to-consumer purchasing trend and its place in the larger e-commerce pet food and treats space.


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Buying patterns by pet food type

Dry products remain steady while wet foods grow, specialty is a strong focus for pet owners.

Learn about the current buying patterns of pet owners by food type, including dry, wet and specialty formulations.


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Pet food sales and growth trends

Premium and superpremium pet food, as well as clinical nutrition, are all of interest to pet owners right now.

Learn about some of the pet food trends highlighting the industry as we wrap up 2022, including fresh, superpremium and clinical nutrition.


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Pet food marketing trends in context

Customization, autoship and DTC are competitive strategies in the current consumer purchasing landscape.

Learn about various pet food marketing trends in the context of the current pet landscape, including customization, autoship and direct-to-consumer (DTC).


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