David Sprinkle

Wet pet foods in the catbird seat

Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.

December 10, 2018

Wet dog and cat foods are becoming increasingly popular options for pet owners focusing on premiumization and health trends for their animals.

Beyond pet food humanization and premiumization

Two trends, now well-established, continue to control the direction of the pet food industry.

November 12, 2018

David Sprinkle

Two well-established pet food trends continue to control the ebb and flow of pet food industry sales.

New challenges for pet food sales growth

Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.

October 9, 2018

David Sprinkle

Purchasing channel migration and a slow in the growth of new pet ownership are changing the landscape of where pet food dollars come from.

Mass merchandiser Walmart leads in pet product sales

Walmart’s dominance shows the draw of competitive pricing and availability to pet owners.

September 11, 2018

David Sprinkle

Walmart’s mass merchandiser lead in pet product sales shows the draw of competitive pricing and product availability to dog and cat owners.

Cats and dogs as supermarket pet food influencers

Supermarkets hold an interesting place among pet product purchasers, particularly cat owners.

August 9, 2018

David Sprinkle

Those in the supermarket pet food space have a unique opportunity to reach cat owners, who show up in significant numbers to purchase pet products there.

How shifting pet ownership economics impact pet food

While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.

June 11, 2018

David Sprinkle

While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.