David Sprinkle

Direct-to-consumer as a purer play

More pet owners are shopping online, as well as diversifying the ways they utilize online options in their purchasing habits.

January 1, 2023

David Sprinkle

Learn about the direct-to-consumer purchasing trend and its place in the larger e-commerce pet food and treats space.

Buying patterns by pet food type

Dry products remain steady while wet foods grow, specialty is a strong focus for pet owners.

December 1, 2022

David Sprinkle

Learn about the current buying patterns of pet owners by food type, including dry, wet and specialty formulations.

Pet food sales and growth trends

Premium and superpremium pet food, as well as clinical nutrition, are all of interest to pet owners right now.

November 1, 2022

David Sprinkle

Learn about some of the pet food trends highlighting the industry as we wrap up 2022, including fresh, superpremium and clinical nutrition.

Pet food spending and the wheel of fortune

In spite of current inflation challenges, pet owners are holding steady when it comes to their pet spending.

October 1, 2022

David Sprinkle

Learn about current pet spending patterns given inflation and economic conditions.

Pet food packaging and sustainability

The writing is on the wall when it comes to consumer demand and market direction.

September 1, 2022

David Sprinkle

Learn more about the current state of sustainability demands with in the pet food packaging space.

Beyond the color of money: Growth in cat ownership among minorities

Income is a significant factor in pet ownership right now, but among cat owners another trend has emerged.

July 1, 2022

David Sprinkle

Learn about the growth of minority pet ownership, particularly among cat owners.

Dog ownership, family composition and household finances

Here’s where the growth currently is in dog-owning households.

June 1, 2022

David Sprinkle

Learn about the demographic combinations currently driving dog ownership growth in U.S. households.

Pet food marketing trends in context

Customization, autoship and DTC are competitive strategies in the current consumer purchasing landscape.

May 1, 2022

David Sprinkle

Learn about various pet food marketing trends in the context of the current pet landscape, including customization, autoship and direct-to-consumer (DTC).

The riddle of pet population in wake of the pandemic

Where did the pet population grow, and what factors contributed to the pet spending boom?

April 1, 2022

David Sprinkle

Learn about pet ownership increases during 2019–2021, as well as the factors behind those increases that played into the pet care spending boom during the pandemic.