Articles by David Sprinkle

Veterinarian-with-pet

Veterinarians and pet food: A relationship in progress

Pet owners continue to focus on their pets’ health via pet food, but veterinarians are not necessarily where consumers are going for advice.
Pet owners continue to focus on their pets’ health via pet food, but veterinarians are not necessarily where consumers are going for advice.
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cat-getting-pill-supplement

Taking a page from pet supplements

Functional pet food and treats, as well as pet supplements, have their place in the pet market.
Functional pet food and treats, as well as pet supplements, have their place in the pet market, and pet owners are making the most of it.
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Dog-in-apartment

Pet ownership trends: Rise in renting, multiple pets

Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.
Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership, away from home ownership and towards owning multiple pets.
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pet prints-computer-ecommerce

Pet food market outlook for 2019

Slowing sales in the U.S. mean a closer look at additional channels for pet food revenue opportunities.
Slowing sales in the mature U.S. pet food market mean a closer look at additional channels for pet food revenue opportunities.
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wet cat food with cat

Wet pet foods in the catbird seat

Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.
Wet dog and cat foods are becoming increasingly popular options for pet owners focusing on premiumization and health trends for their animals.
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