Articles by David Sprinkle

pug-with-canada-glasses

Pet food psychographics: Canada versus US

There are some differences between Canada and the U.S., as well as among the Canadian provinces and regions themselves, when it comes to how they feed their pets.
September 9, 2020
David Sprinkle
There are some differences between Canada and the U.S., as well as among the Canadian provinces and regions themselves, when it comes to how they feed their pets and what pet food manufacturers should be aware of.
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Covid-19-shopping

Premium pet food buyers double down on e-commerce

Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods.
May 13, 2020
David Sprinkle
Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods as pet owners stay home during the COVID-19 pandemic.
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Online pet food sales go viral

E-commerce has become a significant part of the pet product retail experience, even more so with COVID-19.
April 7, 2020
David Sprinkle
E-commerce has become a significant part of the pet product retail experience, and the current COVID-19 pandemic is only strengthening the trend.
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mass-market-pet-food

2020 pet product sales growth hindsight

The internet has led to significant complexities in pet owner purchasing patterns.
February 6, 2020
David Sprinkle
The internet has led to significant complexities in pet owner purchasing patterns as mass market and e-commerce continue to blur the brand-channel lines.
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good-buddy-dog-treats

Current top trends in pet treats and chews

What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
November 18, 2019
David Sprinkle
What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
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