Articles by David Sprinkle


Greater expectations: The new generation pet parent

While pet ownership is growing increasingly complex, there are some trends that find Millennials and Gen Zers leading the way.

Learn about the “new generation pet parent,” AKA the Millennial and Gen Z pet parents changing the pet ownership landscape with a health and wellness focus for their animals.

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US dog food spending update

Dog food remains on top, accounting for two-thirds of pet food sales in the U.S.
Learn about the spending trends among various demographics in the dog food market, including who spends the most and what brands come out on top.
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