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Articles by Alyssa Conway

How premiumization is driving pet food evolution

Pet owners increasingly identify their pets as family members and feed them as such, providing great opportunity for manufacturers to cater to this trend.
Pets are being thought of more than ever as part of the family and demanding the same premium nutrition for their pets as for themselves, leaving much potential for innovation in pet food.
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Using HPP to produce clean-label raw pet foods

High-pressure processing is an effective method for creating a safe, healthy raw pet food and can help pet food companies avoid recalls to protect their reputations.
LIVE FROM PFF: High-pressure processing is an effective method for creating a safe, clean-label raw pet food and can help pet food companies avoid recalls to protect their brands.
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How to formulate, launch new pet food and treats

Developing new pet food and treats requires a large investment in both time and money, so a number of factors should be taken into account before launching a new product, Petfood Workshop attendees learned.
LIVE FROM PFF: Innovation in pet food and treats requires a large investment in both time and money, so a number of factors should be taken into account before launching a new product.
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6 insights for marketing pet food to millennials

Bob Wheatley, founder and CEO, Emergent, gave six insights that should be considered by pet food marketers who want to appeal to millennial pet owners and keep them as loyal customers.
Pet food companies need to appeal to pet owners’ emotions in order to differentiate their pet food products and gain new consumers.
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Why consumer attitudes matter in pet food formulation

Consumers’ views of the foods they eat carry over into what they expect their pets to eat, participants in Pets Family Feud found out at Petfood Innovation Workshop.
Consumers’ views of the foods they eat carry over into what they expect their pets to eat, participants in Pets Family Feud found out at Petfood Innovation Workshop.
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3 pet food types to watch in the pet specialty market

Growth in the pet specialty market is expected to continue as consumers demand premium and value pet food options.
Premiumization of pet food is driving the pet specialty market’s continued growth, which sits at 5% year over year, said Maria Lange, business group director, pet care, Gfk, speaking at Petfood Forum 2016 on April 19.
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