Articles by Ann Reus

black soldier fly larvae

BSF protein an ‘easy swap’ for other proteins in dog food

Enterra palatability, digestibility and maintenance trials show black soldier fly-based diet performed well and provided all of the necessary nutrients to maintain dog health
With alternative proteins increasing in popularity in human foods, they are also gaining interest from consumers of pet food, and black soldier fly (BSF)-based ingredients are among the most popular.
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Good consumer marketing is like dating

Companies should get to know their customers personally and understand their needs while delighting them
Good consumer marketing is a lot like dating, according to Michael Johnson, CEO of brand strategy firm Finn Cady, who spoke at Petfood Forum 2021.
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fsma

Key aspects of FSMA for pet food facilities

Know what should be included in your company’s recall plan, as well as other requirements of the Food Safety Modernization Act
The Food Safety Modernization Act (FSMA) established a lot of rules and regulations for pet food manufacturers, but some requirements remain vague.
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Business woman has a marketing breakthrough

How can science, marketing co-exist in pet food?

Panelists at Petfood Forum discuss what is driving pet food product development
Can science and marketing both win in the pet food industry? Five industry experts tackled this topic during the panel discussion, “Science vs. marketing: What’s driving pet food product development?” during Petfood Forum 2019 in Kansas City, Missouri, last week.
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pet owner online shopping

Pet owners purchase products, services from multiple channels

Online shopping for pet products is up, but that doesn’t mean the industry is divided
While most consumers who purchase pet products or services are buying at least some of them online, the internet has not divided the industry into e-commerce vs. brick and mortar store sales, according to David Sprinkle, publisher and research director at Packaged Facts.
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Cat-eating-kibble

Measuring cats’ food enjoyment can augment consumption data

Bond between cats and their owners can be enriched when cats enjoy their food and treats more.
Because pet parents see feeding as a time to enrich the bond with their cats, measuring a cat’s enjoyment of food and treats can enhance that bond, according to Susan Jojola, Ph.D., manager of applied behavior research at AFB International.
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Petfood-Forum-Katy-Nelson

3 ways the pet food industry can nurture human-animal bond

Veterinarian Katy Nelson gives Petfood Forum attendees 3 challenges to improve pets’ health status
Katy Nelson, veterinarian and host and executive producer of “The Pet Show with Dr. Katy,” challenged attendees at Petfood Forum 2019 to three ways they can help strengthen the human-animal bond while improving the health status and lives of pets.
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pet food colorful

How to build a better relationship with your color supplier

As pet food manufacturers look to replace synthetic colors with natural alternatives, find out how to work with your color supplier to get the best results.
Pet food manufacturers can do several things to improve their working relationships with their color supplier, according to Katie Rountree of DDW - The Colour House, who spoke Tuesday at Petfood Forum’s Tech Talks in Kansas City, Missouri.
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