Articles by Tim Wall

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CBD pet products may face more FDA warnings, lawsuits

The U.S. Food and Drug Administration is in the process of issuing a draft enforcement policy on cannabis-derived compounds, including cannabidiol (CBD). That draft is currently at the White House for review.
Depending on how that policy ends up, FDA could issue more warning letters to pet product companies using CBD in their formulations.
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Testing pet microbiome validates diet marketing claims

However, if those feeding trials aren’t conducted carefully, they can be a waste of time and money.
As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trial.
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4 pet food trends post-COVID: type, retail, package, value

The humanization of pets and their expanded role as companions during the pandemic may act as a bulwark against pet owners lowering their quality standards.
A panel of pet food industry professionals discussed how the COVID-19 pandemic would affect dog, cat and other pet food market trends, along with other prevailing movements in consumer demand.
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Profile data forecasts pet food personalization

With direct-to-consumer sales, a pet food company can build a customer experience with data and personalization using three methods of data collection.
To meet consumer demands for personalized pet foods, brands can use data from profiles created by pet owners themselves on those brands’ websites and apps.
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Refrigerated wet pet food sales higher than pre-pandemic

As of August in mass market retailers, refrigerated pet food sales had dropped from their COVID stock up spike of 51.7% growth down to 13%, but it stayed positive and returned ahead of year over year growth rates that they saw previous to COVID, 44.1% compared to 32%.
As of the four weeks ending August 8, refrigerated wet food had reached a higher sales growth rate than before the pandemic in pet specialty retailer outlets and in food, drug and mass market channels.
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