Millions of potential pet owners may have been lost in Generation X, which has much lower dog and cat ownership rates than baby boomers and millennials.
The federal regulatory framework that monitors the inclusion of novel ingredients may be reaching a troubling tipping point after nearly a decade of uncertainty.
These seven companies’ charitable actions include promoting pet adoptions, honoring service dogs, donating dog and cat food to shelters, and helping to connect people with service animals.
The founder of the Association for Pet Obesity Prevention recommends that pet food companies educate veterinarians on weight-control therapeutic pet food.
Petfood Industry continues to report on how pet food companies give back to society and how consumer consideration of a brand’s charitable efforts is growing.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.