Articles by Tim Wall

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5 ways to succeed in pet food product innovation

Pet food companies may benefit from focusing on these five key aspects of new product development.
LIVE FROM PFF: To develop health-focused pet foods and treats, companies may benefit from focusing on five key aspects of new product development.
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Infographic: pet treat use growth trends in US market

Between 2012 and 2016, the percentage pet owners who reported giving treats increased, according to the most recent American Pet Products Association’s National Pet Owners Survey.
For all types of pets except reptiles, a growing percentage of pet owners reported giving their pets treats.
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