These online sales helped Blue Buffalo increase sell-through to pet owners by seven percent year-over-year for Q2, despite ongoing challenges at brick-and-mortar pet food specialty retailers.
For the second quarter of 2017, One Click Retail analysts found that pet food was the fastest growing category for Amazon sales in the United States, France, the United Kingdom and Canada.
Advances in pet food palatability technologies help manufacturers optimize pets’ enjoyment while addressing both nutrition and pet owners’ desires to please their pets.
In the new product showcase of SuperZoo, the claims made on the labels of many new dog and cat foods followed three trends focused on ethical concerns and pet health.
Different social and economic trends influence pet food markets in these regions, resulting in disparities between value and volume growth of pet food retails sales.