While growing, Euromonitor researchers believe the pet food market gradually will come to resemble the baby food market, with a focus on ingredient quality and pet food safety.
Many plant-based proteins have been widely used in human and animal nutrition for years, while others are just now starting to become popular and widely available.
The lawsuit alleged that WellPet marketed its dog food as “Made in the USA,” although some of the vitamins and minerals came from other countries, thereby misleading consumers.