Articles by Tim Wall

Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
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Simmons Pet Food closing New Jersey canning facility

On November 4, Simmons Pet Food announced the closure of its pet food production facility in Pennsauken, New Jersey, USA by late next year.
In 2020, Simmons will transition the shuttered factory’s canned pet food production to a high-speed line at its Emporia, Kansas, USA facility, which opened in June.
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US pet spending grew at double rate of household income

Growth in American’s pet spending represents a 50% increase from 2013 to 2018. During that same time, American’s annual income increased by only 23%.
Pet owners in the United States spent US$87 billion on pets in 2018, up from 2013’s US$57.8 billion according to U.S. Bureau of Labor Statistics Survey of Consumer Finances data analyzed by MagnifyMoney.
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Genetic testing boosts pet food ingredient traceability

Genetic testing of pet foods may affirm marketing claims, while defending dog, cat and other pet food companies from lawsuits and scandals.
During the past few years, several lawsuits and other negative issues arose because of unwanted species being present or labeled ingredients being absent.
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