Articles by Tim Wall


Purina, Blue Buffalo marketing analyzed via reviews

For both Purina and Blue Buffalo, the majority of ratings on all four e-commerce sites, Amazon, Chewy, and, were five stars, meaning positive.
Purina and Blue Buffalo’s marketing strategies seem to have succeeded in communicating brand value to customers, but one scientist found differences in pet owner reviews of the brands.
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'3 circles' scientific analysis of pet food brand strategy

Scientific literature about pet food remains small compared to other fields. Most research on pet food focuses on nutrition, health and ingredient usage.
Pet food companies reevaluate their marketing strategies to ensure that they are providing the products that pet food customers want.
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5 hacks to break, rebuild pet food industry

Hackonomics involves breaking an established business strategy, concept or model in order to improve it.
One marketing expert presented five ways dog, cat and other pet food brands could break themselves and create their own future by hacking it.
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10 top European pet food companies 2019

Learn more about trends in annual revenues of the top companies in Europe, North America and globally with Petfood Industry Top Companies Historical Data.
These 10 European pet food companies ranked among the top in annual revenue in 2019, according to Petfood Industry’s Top Pet Food Companies Current Data.
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Sunshine Mills recalls dog foods for aflatoxin levels

The potential for aflatoxin levels above the acceptable limit in these products was discovered by routine sampling performed by the Louisiana Department of Agriculture and Forestry.
No illnesses have been reported in association with these products to date, and no other Sunshine Mills, Inc. pet food products are affected by this announcement.
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U.S. owners don’t plan to change pet diet despite economy

Many pet owners may plan to maintain their animals’ diets despite personal or widespread economic disruption caused by the COVID-19 pandemic.
Seventy-one percent of survey respondents in the United States told the American Pet Product Association (APPA) that their pet’s diet was so important that they wouldn’t change it regardless of the economy or their finances.
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Safe history helps novel protein from wood-eating yeast

Wood-eating torula have several things going for them as a sustainable, novel protein source. Wood is abundant, renewable and doesn’t compete with human food crops.
For pet food, Torula yeast may have an advantage over other novel proteins. Torula yeast is already an approved ingredient, with a history of safe use.
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Pet food energy estimates exclude dog, cat body heat

Pet nutritionists use what's known as the modified Atwater equation to predict the energy density of food, she said, rather than running feeding trials in every situation.
Feeding trials provide the “gold standard” for determining the energy content of pet food, but trials using live animals may be too expensive or otherwise unavailable when pet food formulators test products.
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