How vitamins, premixes can increase pet food brand equity
Vitamins and premixes have important roles to play in pet food, including promoting consumer confidence in a product.
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Articles by Sara-Jane Godfrey
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Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
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Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.