Exploring the imminent roles prebiotics and probiotics will play in the market
Consumer awareness of probiotics in human foods is currently high, with active culture dairy products the fastest growing food segment in the US. According to Simmons Market Research Bureau, nearly half of the dog- or cat-owning households in the US seek out natural or eco-friendly products for a total population of 25.1 million pet-owning households. As the natural, holistic and organic segments of petfood gain momentum, probiotics, prebiotics and synbiotics are becoming buzz words in our industry. But just how will they make petfood products function better?
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