Articles by Debbie Phillips-Donaldson

What is industry's role in fighting obesity in pets?

While humanization has definitely been a good thing for the petfood industry, it has its downsides, too. One negative for pets, arguably, is that as the human population goes, at least in developed markets, so goes the pet overpopulation. Specifically for food, that means the percentage of overweight or obese pets is increasing at a pace similar to the rise of obesity in humans.
Read More

More on humanization: what it means for petfood

Is humanization simply a marketing ploy or is it giving consumers what they want—or can it be both?
Geoff Bowers of raw petfood company K9 Natural has a unique take on customers. “It’s a simple rule: The customer, which in our case is the cat or dog, is always right. Something I firmly believe the petfood industry has overlooked.”
Read More

Raw petfood and the industry part of the same team

Geoff Bowers of K9 Natural says all facets of the industry need to work together and realize consumers need options
In the opinion of Geoff Bowers, founder and director of K9Natural, since the 1950s pet owners all over the world have been convinced that feeding cats and dogs is difficult and they need expert help. “Fortunately, with the Internet and its access to unsolicited information, people are realizing that’s not the case,” he says.
Read More
1112PETk9 cov Geoff-Bowers

K9 Natural ensures raw petfood is here to stay

By focusing on dogs and cats as its customers, this New Zealand company is growing dramatically and helping the raw category surge
When most petfood manufacturers talk about their customers, they’re referring to the human buyers—pet owners, retailers or distributors—of their products. “At K9 Natural, we do the opposite,” says founder and director Geoff Bowers.
Read More

Does consumers' willingness to pay for improved food safety apply to petfood?

A recent study by Kevin Haninger and James Hammitt of the Harvard Center for Risk Analysis shows US consumers would be willing to spend US$4,500-6,000 to prevent each case of short-term illness caused by contaminated food. Reported in the October edition of FSMeDigest from Food Safety Magazine, the study started with the seemingly simple goal of examining the "monetary value that consumers place on a safer food supply," the authors wrote.
Read More

Virtual Petfood Forum: All you need to know about FSMA and petfood safety -- and it's free

The US Food and Drug Administration is working hard -- and partnering with both the human food and petfood industries -- to meet deadlines and develop regulations and policies in adherence to the Food Safety Modernization Act, signed into law in January 2011. The new regulations and rules will include ones encompassing petfood, some for the first time, and the law's deadlines mean many will go into effect within the next year or so.
Read More