Articles by Debbie Phillips-Donaldson

Humanization still driving petfood industry growth

Pet parents are continuing to treat their pets like human family members, despite the economy
Heading toward the end of the year, the economic news could not get much bleaker. Some pet industry professionals, such as the editors of Pet Business magazine, are predicting this will negatively impact holiday sales for US pet retailers.
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Thank goodness for humanization of pets

Observing the buzz at SuperZoo last week and hearing about its growth over last year's show, I kept thinking (and even remarked to a few people), "Thank goodness for pet humanization!" This engine that has been driving the continued growth of our industry is still humming along.
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Dispatch from SuperZoo

I just returned from Las Vegas to attend SuperZoo, one of the annual US pet trade shows. While not quite as large as other US shows such as Global Pet Expo, SuperZoo had a lot of buzz, activity and show floor traffic even on the very last afternoon.
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The mother of all petfood trends: grain free

The most recent "Market Report" column from Packaged Facts discusses how petfood and treat marketers continue to focus on health and wellness in their new product development, a strategy that keeps paying off because the message seems to resonate with today's involved consumers who treat their pets as family members.
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Natural petfood market follows human market growth

Sales of natural foods—for pets and humans—continue to grow despite a sluggish economy
Despite continuing economic woes in some regions and markets—and consumers still spending conservatively no matter what their financial situations—sales of natural foods, petfoods and other products continue to grow. Consider this: US sales of natural foods and beverages rose 7.7% in 2010 to US$21.3 billion in natural stores alone, according to Natural Foods Merchandiser and described by A. Elizabeth Sloan in the July issue of Food Technology magazine.
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Target: sustainable petfood processing

To save energy and costs during extrusion, take aim at areas such as dryer exhaust air, energy inputs, the heating system and waste recovery
Petfood companies from giants like Mars Petcare US and Nestlé Purina PetCare to specialists like Canidae Pet Food and Natura Pet Products have been opening or retrofitting exciting eco-friendly facilities to great fanfare over the past few years. But executives from these and other manufacturers would say that making petfood more sustainable usually starts with the basics, including energy-intensive processing.
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At Walmart, petfood safety equals behavior

Frank Yiannas, VP of food safety for the retailer, explains why ensuring petfood safety means creating the right culture
Food safety is no small enterprise. As Frank Yiannas, VP of food safety for Walmart, describes, thousands of professionals around the world have been trained, millions are spent on research, countless inspections are done at home and abroad—and yet, food safety remains a significant global health challenge.
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