Articles by Debbie Phillips-Donaldson

Something to Chew On: Bright days ahead-with a few clouds

Most signs point to continued growth for the US pet industry, but with some caution
"On solid ground." That's how  Packaged Facts  describes the US pet industry in its new report, US Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending. It shows the pet care market grew last year despite the awful economy, and most signs point to continued growth for the next year and beyond.
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Something to Chew On: If you can't beat 'em …

HSUS is coming out with a line of dog food that it says is cruelty free, all natural and certified organic
According to recent reports from the  American Pet Products Association  and Packaged Facts, the US pet industry stared down the recession and won, gaining 5% last year to a total of US$53 billion. The US petfood category also grew 5%, to US$17.56 billion.
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Leading the pack

Building on the foundation of its legacy companies, WellPet grows by continuing its leading-edge natural nutrition
Building on the foundation of its legacy companies, WellPet grows by continuing their leading-edge natural nutrition
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Something to Chew On: What will consumers do now?

7 global trend helps predict consumer behavior for 2010
"No more fear." While that may sound like a marketing slogan or rock band (in fact, it is the latter), Mintel sees it as an overall theme for how consumers will behave this year. "While in 2009, fear played an important role in shaping consumer behavior, 2010 will see a return of confidence and adaptation," says Richard Cope,  Mintel  director. 
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Something to Chew On: Filling the gap

There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Here's some good news for our industry, courtesy of a survey recently commissioned by Petco : Nearly 80% of US pet owners say they feel confident their pets' food is healthy and nutritious. The bad news? Only 43% of respondents say they understand how to evaluate the nutritional value of the food by looking at the ingredients on the label, and only 41% know which ingredients are most nutritious.
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Petfood goes green

Manufacturers and suppliers are opening or retrofitting sustainable facilities
When our industry looks back at 2009, we might consider it the year of the greening of petfood, at least in the US. This year has seen the opening of several new or retrofitted US facilities-plants and office buildings, for manufacturers and suppliers-designed to be more environmentally friendly.
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Tasty and healthy

Many of today's palatants also deliver nutritional or functional benefits to petfood
When it comes to what they put in their pets' bowls, today's consumers demand the best quality and nutrition. That means petfood manufacturers and suppliers must develop and select every ingredient and component of a formulation for maximum effect.
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Something To Chew On: Flip side of human-pet bond

As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
Humanization. The human-animal bond. Pets as family members. For several years now we've all heard, and used, these phrases as reasons for the petfood industry's continued growth, especially in developed markets.
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