Articles by Debbie Phillips-Donaldson

Building a legacy

Betting on value, start-up company Pup E. Luv works to make a lasting impact
Partnering with those distributors is a key part of the company's business model. Pup E. Luv doesn't ship directly to retailers, nor does it dictate to whom distributors can ship. Just since last December, Cohen and the distributors have placed Pup E. Love products in 4,000 to 5,000 pet specialty stores. "We're very satisfied with where we're at, but of course we always want more," Gardone says. "The best way for a small company to grow is through distribution."
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