Articles by Marcel Blok

Thinking about petfood branding

December 11, 2014

Before developing means of communication about your petfood brand, including packaging, you need to know in depth what you want to communicate.

Petfood product development and its strategic choices

December 1, 2014

Marcel Blok

Strategic inputs to structured petfood product development can include many factors: markets, trends, technologies, ingredients and sustainability.

Petfood product development and the relevance of psychological leadership

November 13, 2014

Marcel Blok

A petfood company demonstrating psychological leadership is seen to be in the vanguard of developments in the industry.

Petfood product development and a change of focus

October 30, 2014

Marcel Blok

Using a structured petfood product development approach might mean starting with the question, what is new? For the industry, for our market, for us?

Structured petfood product development as a strategic issue

October 16, 2014

Marcel Blok

The second of a series of conversations held at the fictional Feed Your Pet Inc. discusses how to reduce failure rate for new petfood products.

How to stand out in a crowded petfood market

October 2, 2014

Marcel Blok

Is petfood about marketing or nutrition? This series of conversations held at the fictional Feed Your Pet Inc. attempts to answer that question

But it’s just marketing, isn’t it?

September 17, 2014

Marcel Blok

Marketers play a huge role in petfood communication; they may cross a line when implying inferiority of other products without proving their own superiority

Exporting to Europe?

Viewpoints from two consultants based in the EU

May 16, 2007

Joep Lupgens, DVM and Marcel Blok

Viewpoints from two consultants based in the EU

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Read the February issue of Petfood Industry!

February 2020

In the February 2020 issue of Petfood Industry, learn about pet food supply chain risks, explore dietary factors related to canine dilated cardiomyopathy and discover how sustainability has grown in importance.

Articles by Marcel Blok

Thinking about petfood branding

Petfood product development and its strategic choices

Petfood product development and the relevance of psychological leadership

Petfood product development and a change of focus

Structured petfood product development as a strategic issue

How to stand out in a crowded petfood market

But it’s just marketing, isn’t it?

Exporting to Europe?

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Read the February issue of Petfood Industry!

February 2020

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