The multiplicity of sustainability problems makes containing them in single term difficult. For many pet owners the concept of sustainability may remain hazy, or they may think of the word in different terms pet food executives and marketers.

With declining numbers of real babies and fewer fur babies, the pet food industry faces potentially conflicting demographic trends.

Brightly printed, sturdy pet food packages may ensure freshness on par with human foods, but multiple layers of material often mean superpremium packaging must make a trade-off with sustainability.

Pet owners now feed their pets the same foods morning and night, often day after day. Could specific formulations address pets’ daily metabolic changes while forging new ranges of time-specific dog, cat and other pet foods?

The pet food industry chose the red pill this year. While giants like Purina can create full-on VR experiences, even small pet food start-ups can use free panoramic camera apps to make immersive pet food facility tours.

The role of both social media and pets intertwines as animals’ own online presences increasingly influence consumers’ views of dog, cat and other pet food brands. In some cases, animals make better brand ambassadors because they are less likely to behave like beasts than people. Plus, cuteness is power in the persuasion game.

What if a disease erupted that could spread from pets to people and vice versa? The World Health Organization prepared for just that scenario.

Reptiles lack an essential characteristic to be fur babies. Nevertheless, pet owners do consider their cold-blooded pets with warmth.

While the pandemic’s effects will continue through the year, certain aspects of consumer demand trends may be amplified by the sudden need to stay at home.

A Furby-1000 robotic pet terminating the pet food industry seems absurd, but many odd, unexpected technologies ended up changing the world.