Neither Mars Petcare not Nestlé Purina PetCare use sharks in any of their recipes. Both have supply chain protocols that should screen out ingredients made with sharks, along with other endangered species.

The pandemic may have increased U.S. consumers' expenditures on impulse items. Could the pet food industry increase the amount of impulse spending by pet owners?

No one uses an Intel chip by itself, but the company advertises its product to computer buyers. Likewise, pet food ingredient suppliers could use component branding to make consumers aware of their product, develop a brand's reputation and increase transparency.

The two big-box retail companies plan a pilot store-in-store program. A miniature Petco will function inside a Lowe’s, forming a branded pet aisle essentially.

The pandemic, natural disasters, civil unrest and other factors may be fueling the growing importance of environmental and social consciousness in the pet food industry.

Find out if pet owners are primed to be animal lovers, and if that could make animal welfare claims particularly effective marketing tools.

Tree planting can benefit environmental and economic sustainability, while boosting employee morale, with a much smaller price tag than installing solar panels.

Dogs and cats abound in science fiction and horror movies, especially post-apocalyptic dystopias. That trope seems grounded in reality, considering the growth in the pet ownership during the ongoing COVID-19 pandemic, although wider demographic shifts also fuel pet population growth.