News Hound

Tim Wall, senior reporter for Petfood Industry, explores interactions among culture, media, science and pet food. Wall presents his opinions on how animal behaviors, both human and pet, influence global dog, cat and other pet food markets.
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How is shark in pet food despite Mars, Purina standards?

A 2019 study found DNA from two shark species in pet foods sold in the United States. More recently, researchers identified shark genetic material in cat foods purchased in Singapore.

Neither Mars Petcare not Nestlé Purina PetCare use sharks in any of their recipes. Both have supply chain protocols that should screen out ingredients made with sharks, along with other endangered species.


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Branding pet food ingredients suppliers for consumers

Developing positive relationships directly with consumers could benefit pet food ingredient suppliers.

No one uses an Intel chip by itself, but the company advertises its product to computer buyers. Likewise, pet food ingredient suppliers could use component branding to make consumers aware of their product, develop a brand's reputation and increase transparency.


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Sustainability in dog, cat, other pet food news 2021

Finding ways to create and tell a pet food brand’s sustainability story may lead to increased sales, as environmental issues will likely stay on pet owners' minds, influencing their purchasing behaviors.

The pandemic, natural disasters, civil unrest and other factors may be fueling the growing importance of environmental and social consciousness in the pet food industry.


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Post-apocalyptic pet ownership in fiction and reality

Dogs, cats and other pets occupy such an important role in people’s lives that even disasters, both real and fictional, can’t break that bond.

Dogs and cats abound in science fiction and horror movies, especially post-apocalyptic dystopias. That trope seems grounded in reality, considering the growth in the pet ownership during the ongoing COVID-19 pandemic, although wider demographic shifts also fuel pet population growth.


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One Food: As people die or diet, so do dogs and cats

The connections among disease and human, pet and livestock foods have been established. Yet there is more to health than avoiding disease.
The connections among disease and human, pet and livestock foods have been established. Yet there is more to health than avoiding disease.
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One Food: Eat your own cat food ingredients

While eating one’s own dog food remains a negative thing, eating one’s own cat food ingredients may be a good thing for the pet food industry, as it emphasizes the humanization of pet foods.
While eating one’s own dog food remains a negative thing, eating one’s own cat food ingredients may be a good thing for the pet food industry, as it emphasizes the humanization of pet foods.
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