The pet food industry chose the red pill this year. While giants like Purina can create full-on VR experiences, even small pet food start-ups can use free panoramic camera apps to make immersive pet food facility tours.

The role of both social media and pets intertwines as animals’ own online presences increasingly influence consumers’ views of dog, cat and other pet food brands. In some cases, animals make better brand ambassadors because they are less likely to behave like beasts than people. Plus, cuteness is power in the persuasion game.

What if a disease erupted that could spread from pets to people and vice versa? The World Health Organization prepared for just that scenario.

Reptiles lack an essential characteristic to be fur babies. Nevertheless, pet owners do consider their cold-blooded pets with warmth.

While the pandemic’s effects will continue through the year, certain aspects of consumer demand trends may be amplified by the sudden need to stay at home.

A Furby-1000 robotic pet terminating the pet food industry seems absurd, but many odd, unexpected technologies ended up changing the world.

Wildlife conservation’s economic value to humanity became clear in the COVID-19 pandemic.

This boost in pet populations may influence the fortunes of the pet food industry in the economic upheaval created by the disease.

While, pet food factories, testing labs and kennels will always need boots on the ground, many jobs can be done from the disinfected comfort of home.

Could companies package pet food in reusable containers, like the milk bottles of old?