Home » Blogs » The Tangled Web

The Tangled Web
Purchase here.

Melody McKinnon explores the mindset of today's Web savvy pet parents to improve consumer relations and develop effective marketing strategies.

Hiring a petfood blogger and online community manager

January 26, 2012

Combine a writer, marketer, public relations manager, business manager, communications specialist, strategist, researcher, techie, customer support representative, graphics designer, host(ess), entertainer, petfood expert, advocate and social media guru ... and what do you get? A community manager fit for the petfood industry!

Buzzing: 4 Social Media Business Magazines Launched

October 18, 2011

Keeping a finger on the pulse of social media is a must, so it's little wonder that there's such a buzz around the launch of four social media magazines.

Recent New York ruling alerts employers about social media policy

October 6, 2011

Rules & guidelines -- the workplace is full of them. Maybe that's why the majority of employers have taken so long to develop a social media policy. Perhaps they don't feel threatened by it, or aren't familiar with it at all.

Learn from the top petfood blogs

September 16, 2011

To write a good blog, you have to read good blogs. The purpose of this ranking isn't to list the most popular pet food blogs, it's to provide a list of pet food brand blogs we can learn from.

Environmentally friendly petfood - who's green and who's not?

August 31, 2011

Greenopia recently updated their Pet Food Guide. Companies are ranked by Reporting, Quality, Animal Testing, Eco-friendly Packaging, Supply Chain, and Green Building Design.

Digital Edition

Read the February issue of Petfood Industry!
February 2021
In the February 2021 issue of Petfood Industry, learn about pet treat growth potential, business events of 2021 and the continuing rise of e-commerce.

READ MORE in Petfood Industry magazine

Feature

By Lindsay Beaton

Make it simple, make it complex: the pet food dichotomy

Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.

READ MORE in Petfood Industry magazine
Feature

By Debbie Phillips-Donaldson

3 tips for sustainable pet food innovation

Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.

READ MORE in Petfood Industry magazine

The Tangled Web
Purchase here.

Hiring a petfood blogger and online community manager

Buzzing: 4 Social Media Business Magazines Launched

Recent New York ruling alerts employers about social media policy

Learn from the top petfood blogs

Environmentally friendly petfood - who's green and who's not?

Popular Stories

High-protein cat food may reduce bird, wildlife predation

Dog and cat diet omega-3 or -6 fatty acids recommendations

Sustainable pet food packaging tests seeing success

Ancient dog diet Ω fatty acids: the eyes have it, guts too

Pet food caloric penetration often misunderstood or biased

Digital Edition

Read the February issue of Petfood Industry!

The Tangled Web Purchase here.

Popular Stories

The Tangled Web
Purchase here.