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Adventures in Pet Food
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Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.

Update: State of pet ownership and pet food spending

October 22, 2020

Debbie Phillips-Donaldson

The current picture of pet ownership and pet food spending in the U.S. seems mostly sunny, partly cloudy with a chance of storms on the horizon.

Building pet food consumer goodwill and loyalty

October 16, 2020

Debbie Phillips-Donaldson

Consumer trust in and positive impressions of farming, agriculture and grocery have increased during the pandemic. Does pet food generate the same goodwill?

Do pet food drivers differ online vs. brick and mortar?

October 10, 2020

Debbie Phillips-Donaldson

Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.

Rx: More pets plus policies, resources to support owners

October 2, 2020

Debbie Phillips-Donaldson

Pet ownership could be the prescription for what ails humans, especially in these times, but policies and resources are needed to support and boost ownership.

How pet food can grow from change and disruption

September 23, 2020

Debbie Phillips-Donaldson

Selling pet food online, providing and conveying value to pet owners and learning new skills from adapting to change can all help pet food brands grow.

Remembering Tom Willard, pet food friend and mentor

September 18, 2020

Debbie Phillips-Donaldson

Tom was one of the best of the many good people in the pet food industry: a very knowledgeable, dedicated mentor, advisor, partner and friend to many of us.

Raw, freeze-dried, other pet foods gain consumer traction

September 14, 2020

Debbie Phillips-Donaldson

Though shares are small, frozen, refrigerated and freeze-dried pet foods are growing faster than conventional ones and rebounding from spikes and drops.

Pandemic’s effect on pet food, human food shopping habits

September 1, 2020

Debbie Phillips-Donaldson

With human food, product shortages and safety concerns have led to frustration, while pet food consumers seem to be experiencing less change and anxiety.

Is human food following pet food in the DTC channel?

August 21, 2020

Debbie Phillips-Donaldson

Direct-to-consumer pet food sales were already growing before 2020; now the pandemic and e-commerce explosion are driving human food producers into DTC, too.

woman-face-mask-gray-cat-COVID-coronavirus-pandemic.jpg

Pets as mood boosters: ‘secret sauce’ for pet food success

August 13, 2020

Debbie Phillips-Donaldson

The pet food and pet care industries will emerge from this year whole and healthy thanks to what pets contribute to our mental and emotional well-being.

Read the October issue of Petfood Industry!

October 2020

In the October 2020 issue of Petfood Industry, read about reptile, bird and small animal food trends, along with functional ingredients and sustainability.

Adventures in Pet Food
Purchase here.

Update: State of pet ownership and pet food spending

Building pet food consumer goodwill and loyalty

Do pet food drivers differ online vs. brick and mortar?

Rx: More pets plus policies, resources to support owners

How pet food can grow from change and disruption

Remembering Tom Willard, pet food friend and mentor

Raw, freeze-dried, other pet foods gain consumer traction

Pandemic’s effect on pet food, human food shopping habits

Is human food following pet food in the DTC channel?

Pets as mood boosters: ‘secret sauce’ for pet food success

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Read the October issue of Petfood Industry!

October 2020

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October 2020

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Adventures in Pet Food
Purchase here.