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Adventures in Pet Food
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Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.

FDA’s DCM updates miss the mark with consumers, industry

October 18, 2019

Debbie Phillips-Donaldson

FDA claims it must keep the public informed about its DCM investigation, yet its updates have only caused consumer fear and pet food industry anxiety.

How pet food transparency helps with crisis management

October 9, 2019

Debbie Phillips-Donaldson

Practicing transparency with your pet food brand lets you define yourself and tell your story, while building goodwill to draw on in the event of a crisis.

US pet food spending update: 2018 not so great after all

September 25, 2019

Debbie Phillips-Donaldson

New federal pet food spending data for 2018 now show a decline. A bright spot is that younger pet owners are growing in number and spending more.

Blue Buffalo continues shift away from pet specialty

September 18, 2019

Debbie Phillips-Donaldson

Blue Buffalo was once the pet food darling of pet specialty, but before and since being acquired by General Mills, it has moved more to mass and e-commerce.

woman-salesman-using-tablet-in-pet-store

Pet food retailers on frontline with consumers’ DCM fears

September 11, 2019

Debbie Phillips-Donaldson

Concerned about grain-free pet food’s possible link to DCM, dog owners have turned to not only veterinarians and pet food brands, but also to retailers.

Chinese pet food trends are catching up to global market

September 5, 2019

Debbie Phillips-Donaldson

Pet food sales in the grain-free and condition-specific categories are rising in China, while packaging, marketing and pet technology grow more sophisticated.

DCM’s influence on new pet food trends, product launches

August 27, 2019

Debbie Phillips-Donaldson

Though it may be premature, pet food companies are responding to concerns over canine DCM with new products featuring legume-free claims and extra taurine.

CBD craze in pet food and human food goes global

August 19, 2019

Debbie Phillips-Donaldson

Cannabidiol (CBD)-based products for humans are booming globally with pet products following closely, despite murky legal status for both. Even China is exporting CBD.

Pet food branding do’s and don’ts

August 12, 2019

Debbie Phillips-Donaldson

Effective marketing of pet food starts with fully developing your brand – your promise to pet owners that leads them to believe in and buy your product.

Consumer views on natural food claims: Cues for pet food

August 1, 2019

Debbie Phillips-Donaldson

A survey shows consumers are often confused by natural human food claims, even when the definition is regulated. The findings can apply to pet food, too.

Read the January issue of Petfood Industry!

January 2020

In the January 2020 issue of Petfood Industry, discover which two trends will dominate 2020, learn about genetic factors associated with canine dilated cardiomyopathy and explore cat owners' class struggle.

Adventures in Pet Food
Purchase here.

FDA’s DCM updates miss the mark with consumers, industry

How pet food transparency helps with crisis management

US pet food spending update: 2018 not so great after all

Blue Buffalo continues shift away from pet specialty

Pet food retailers on frontline with consumers’ DCM fears

Chinese pet food trends are catching up to global market

DCM’s influence on new pet food trends, product launches

CBD craze in pet food and human food goes global

Pet food branding do’s and don’ts

Consumer views on natural food claims: Cues for pet food

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Read the January issue of Petfood Industry!

January 2020

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January 2020

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Adventures in Pet Food
Purchase here.