Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.
Two significant pet food acquisitions by new players in the market, plus strong stock market performance, signal positives for pet food heading into 2021.
To find signs for the future of the pet food market, perhaps we need to follow pet adoption rates vs. shelter intakes, plus factor in private adoptions.
Natural and science-based pet food claims no longer seem in conflict, as consumers seemingly find value in both, mimicking trends in the human food space.
After near silence on the DCM and grain-free pet food investigation and no real updates for a year, FDA has issued statements that raise more questions.
Consumer trust in and positive impressions of farming, agriculture and grocery have increased during the pandemic. Does pet food generate the same goodwill?
Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.
Pet ownership could be the prescription for what ails humans, especially in these times, but policies and resources are needed to support and boost ownership.
Selling pet food online, providing and conveying value to pet owners and learning new skills from adapting to change can all help pet food brands grow.