In a reversal from previous years, developed pet food markets had the highest levels of pet population growth in 2020, mostly in more affluent households.

Under new ownership, Natural Balance is recommitting to pet specialty and eyeing trends like plant-based pet foods. Are these signs for the market overall?

Recent research shows consumer purchasing habits have changed due to the pandemic, now driven by financial constraints, value or seeking certain claims.

Pet food and treat sales continue to show robust growth, fueled by e-commerce, newer pet food formats and an ongoing focus on health and wellness.