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Adventures in Pet Food

Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.

Dispatch from SuperZoo

I just returned from Las Vegas to attend SuperZoo, one of the annual US pet trade shows. While not quite as large as other US shows such as Global Pet Expo, SuperZoo had a lot of buzz, activity and show floor traffic even on the very last afternoon.
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The mother of all petfood trends: grain free

The most recent "Market Report" column from Packaged Facts discusses how petfood and treat marketers continue to focus on health and wellness in their new product development, a strategy that keeps paying off because the message seems to resonate with today's involved consumers who treat their pets as family members.
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