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Adventures in Pet Food
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Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.

Pet food transparency: telling stories to reach consumers

July 3, 2018

Debbie Phillips-Donaldson

To achieve transparency, pet food companies and industry organizations are learning to tell stories that may better resonate with consumers.

Pet food acquisitions heating up and expanding in scope

June 25, 2018

Debbie Phillips-Donaldson

To date this year alone, 31 pet food deals have taken place, including ones involving human food companies, pet food suppliers and other types of players.

man opening Amazon box envelope cat helping

How can your pet food brand win in the Amazon-Chewy war?

June 18, 2018

Debbie Phillips-Donaldson

Successfully advertising and selling your pet food on Amazon or Chewy means different tactics for each site — and don’t overlook independent pet retailers.

Pet food’s China dilemma: challenges outweigh potential?

June 11, 2018

Debbie Phillips-Donaldson

This rapidly growing pet food market offers great opportunity, but can outside companies overcome the many challenges to selling their pet foods in China?

How to target the most connected pet food consumers

June 4, 2018

Debbie Phillips-Donaldson

Known as generation C or super leaders, these consumers are constantly online and on social media, interacting with brands and sharing their experiences.

Pet food protein: How much is too much?

May 29, 2018

Debbie Phillips-Donaldson

The pet food trend of high protein levels may not be sustainable, and research is lacking on the long-term effects on dog and cat health.

Pet food trends at Interzoo center on sustainability

May 21, 2018

Debbie Phillips-Donaldson

Pet food companies exhibiting at Interzoo promoted ingredients and their sourcing, processing methods, packaging and other sustainability efforts.

Amazon takes pet food market head on, launching own line

May 7, 2018

Debbie Phillips-Donaldson

The launch of Amazon’s own dog food brand seems to be just the next step in the e-commerce giant’s outsize influence and designs on the pet food market.

Pet food ingredients: What’s hot and getting hotter?

April 30, 2018

Debbie Phillips-Donaldson

Pet owners are shopping for certain ingredients, not pet food claims. Petfood Forum speakers highlighted ingredients on the rise, plus good old grain free.

US pet food spending threatened by decreasing prices

April 23, 2018

Debbie Phillips-Donaldson

US pet food sales are increasing, but prices are falling, making the market the most competitive ever. What new development or trend will spur future growth?

Read the February issue of Petfood Industry!

February 2019

The February 2019 issue of Petfood Industry explains how Austin, TX-based Grocery Pup offers sous vide-cooked recipes to add a new dimension to the fresh/frozen pet food market.

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Adventures in Pet Food
Purchase here.

Pet food transparency: telling stories to reach consumers

Pet food acquisitions heating up and expanding in scope

How can your pet food brand win in the Amazon-Chewy war?

Pet food’s China dilemma: challenges outweigh potential?

How to target the most connected pet food consumers

Pet food protein: How much is too much?

Pet food trends at Interzoo center on sustainability

Amazon takes pet food market head on, launching own line

Pet food ingredients: What’s hot and getting hotter?

US pet food spending threatened by decreasing prices

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Read the February issue of Petfood Industry!

February 2019

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February 2019

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Adventures in Pet Food
Purchase here.