Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.
Pet food brands have increased their spending on advertising this year, even during the pandemic, and some are continuing with new product development.
As pet food e-commerce continues to grow, driven higher by the pandemic, direct-to-consumer may become a viable channel for CPG brands, including pet food.
The COVID-19 pandemic seems to be making some pet food shoppers and other consumers focus more on sustainability, food waste and natural/organic products.
More people, including pet food buyers, have been using digital channels during the pandemic, but the surge is not completely positive or guaranteed to last.
Anecdotal reports of pet food ingredient shortages in the U.S. are rising, while industry associations say the supply chain is facing no major disruption.
U.S. pet owners stocked up on pet food in March, preparing for having to stay home. What types of foods did they buy, and has the sales surge continued?
Do consumers follow their usual pet food buying habits and preferences for brand and quality during a crisis like COVID-19, or does it depend on availability?
Most respondents to the Petfood Industry COVID-19 global survey said they are experiencing pet food sales increases and striving to keep their workforce safe.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.