Adventures in Pet Food

Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.

Ideas to ramp up your cause marketing this year

Cause marketing -- promoting a brand, product or company through donations or other giving to charitable causes -- is growing worldwide. In the US alone, spending on causes reached US$1.68 billion in 2011, according to IEG, a branding and sponsorship support firm (and reported by Matt Carmichael on
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FDA's new food safety alliance: help for the 'little guys'?

To help US food, feed and petfood producers be prepared to meet new regulations under the Food Safety Modernization Act and prevent foodborne illnesses, the US Food and Drug Administration has announced a new Food Safety Preventive Controls Alliance. Forged from a partnership with the Illinois Institute of Technology's Institute for Food Safety and Health, the alliance's mission is to develop training courses and materials aimed at preventing contamination of human and animal food during production, FDA says.
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Global petfood sales grow 4% in 2011

Petfood sales continue to grow at a modest pace, accompanied by anemic volume growth. Data available as of the beginning of December show global petfood sales have increased 4% this year, according to the folks at Euromonitor International, who generously provided year-to-date figures along with comparisons to 2010.
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What is industry's role in fighting obesity in pets?

While humanization has definitely been a good thing for the petfood industry, it has its downsides, too. One negative for pets, arguably, is that as the human population goes, at least in developed markets, so goes the pet overpopulation. Specifically for food, that means the percentage of overweight or obese pets is increasing at a pace similar to the rise of obesity in humans.
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