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Adventures in Pet Food
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Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.

Building pet food consumer goodwill and loyalty

October 16, 2020

Debbie Phillips-Donaldson

Consumer trust in and positive impressions of farming, agriculture and grocery have increased during the pandemic. Does pet food generate the same goodwill?

Do pet food drivers differ online vs. brick and mortar?

October 10, 2020

Debbie Phillips-Donaldson

Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.

Rx: More pets plus policies, resources to support owners

October 2, 2020

Debbie Phillips-Donaldson

Pet ownership could be the prescription for what ails humans, especially in these times, but policies and resources are needed to support and boost ownership.

How pet food can grow from change and disruption

September 23, 2020

Debbie Phillips-Donaldson

Selling pet food online, providing and conveying value to pet owners and learning new skills from adapting to change can all help pet food brands grow.

Remembering Tom Willard, pet food friend and mentor

September 18, 2020

Debbie Phillips-Donaldson

Tom was one of the best of the many good people in the pet food industry: a very knowledgeable, dedicated mentor, advisor, partner and friend to many of us.

Raw, freeze-dried, other pet foods gain consumer traction

September 14, 2020

Debbie Phillips-Donaldson

Though shares are small, frozen, refrigerated and freeze-dried pet foods are growing faster than conventional ones and rebounding from spikes and drops.

Pandemic’s effect on pet food, human food shopping habits

September 1, 2020

Debbie Phillips-Donaldson

With human food, product shortages and safety concerns have led to frustration, while pet food consumers seem to be experiencing less change and anxiety.

Is human food following pet food in the DTC channel?

August 21, 2020

Debbie Phillips-Donaldson

Direct-to-consumer pet food sales were already growing before 2020; now the pandemic and e-commerce explosion are driving human food producers into DTC, too.

woman-face-mask-gray-cat-COVID-coronavirus-pandemic.jpg

Pets as mood boosters: ‘secret sauce’ for pet food success

August 13, 2020

Debbie Phillips-Donaldson

The pet food and pet care industries will emerge from this year whole and healthy thanks to what pets contribute to our mental and emotional well-being.

What sustainable pet food and treat claims mean in 2020

August 6, 2020

Debbie Phillips-Donaldson

Do sustainable marketing claims on pet food and pet treats affect sales, market share and pricing – and have the pandemic and economy changed those factors?

Digital Edition

Read the July issue of Petfood Industry!
July 2021
In the July 2021 issue of Petfood Industry, read about pet supplements, insect protein, the South Korean pet food market and other topics. .

READ MORE in Petfood Industry magazine

Feature

By Lindsay Beaton

Global pet food market highlight: South Korea

This country is straddling the line between developing and developed as more of its citizens see the value in pet ownership.

READ MORE in Petfood Industry magazine
Feature

By Lindsay Beaton

CBD popularity continues to grow in pet products

The CBD trend does not appear to be waning any time soon, even though its existence continues to sit in murky legal waters.

READ MORE in Petfood Industry magazine

Adventures in Pet Food
Purchase here.

Building pet food consumer goodwill and loyalty

Do pet food drivers differ online vs. brick and mortar?

Rx: More pets plus policies, resources to support owners

How pet food can grow from change and disruption

Remembering Tom Willard, pet food friend and mentor

Raw, freeze-dried, other pet foods gain consumer traction

Pandemic’s effect on pet food, human food shopping habits

Is human food following pet food in the DTC channel?

Pets as mood boosters: ‘secret sauce’ for pet food success

What sustainable pet food and treat claims mean in 2020

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Digital Edition

Read the July issue of Petfood Industry!

Adventures in Pet Food Purchase here.

Popular Stories

Adventures in Pet Food
Purchase here.