Adventures in Pet Food

Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.

Why Petfood Industry has Apps (and your brand should be mobile, too)

In January we released a Petfood Industry App for Android smartphones, joining the Apps available for a year now for iPhones and iPads. Considering our readership is global (nearly 50% of our audience is outside North America), we want readers to be able to access current and back issues of the magazine as well as our website -- all the Apps include links to the latest news and products -- in as many digital formats as possible. That holds true for all readers, no matter where they're located, because in today's busy world, mobile is becoming a key way to reach people.
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Extrusion short course highlights strengths of global petfood market

If you are new to the petfood industry -- or work in another function besides dry petfood production and need to learn much more on that subject -- one of the best ways by attending the annual Feeds and Petfood Extrusion Short Course at Texas A&M University in College Station, Texas, USA. The course, just concluding its 22nd edition, offers a nearly week-long immersion into grinding, mixing, extruding, drying, cooling and coating dry petfoods and feeds, combining classroom sessions by industry experts with live demonstrations on machines designed to do all those petfood production steps.
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Ideas to ramp up your cause marketing this year

Cause marketing -- promoting a brand, product or company through donations or other giving to charitable causes -- is growing worldwide. In the US alone, spending on causes reached US$1.68 billion in 2011, according to IEG, a branding and sponsorship support firm (and reported by Matt Carmichael on
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FDA's new food safety alliance: help for the 'little guys'?

To help US food, feed and petfood producers be prepared to meet new regulations under the Food Safety Modernization Act and prevent foodborne illnesses, the US Food and Drug Administration has announced a new Food Safety Preventive Controls Alliance. Forged from a partnership with the Illinois Institute of Technology's Institute for Food Safety and Health, the alliance's mission is to develop training courses and materials aimed at preventing contamination of human and animal food during production, FDA says.
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Global petfood sales grow 4% in 2011

Petfood sales continue to grow at a modest pace, accompanied by anemic volume growth. Data available as of the beginning of December show global petfood sales have increased 4% this year, according to the folks at Euromonitor International, who generously provided year-to-date figures along with comparisons to 2010.
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What is industry's role in fighting obesity in pets?

While humanization has definitely been a good thing for the petfood industry, it has its downsides, too. One negative for pets, arguably, is that as the human population goes, at least in developed markets, so goes the pet overpopulation. Specifically for food, that means the percentage of overweight or obese pets is increasing at a pace similar to the rise of obesity in humans.
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