Adventures in Pet Food

Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.

Does consumers' willingness to pay for improved food safety apply to petfood?

A recent study by Kevin Haninger and James Hammitt of the Harvard Center for Risk Analysis shows US consumers would be willing to spend US$4,500-6,000 to prevent each case of short-term illness caused by contaminated food. Reported in the October edition of FSMeDigest from Food Safety Magazine, the study started with the seemingly simple goal of examining the "monetary value that consumers place on a safer food supply," the authors wrote.
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Virtual Petfood Forum: All you need to know about FSMA and petfood safety -- and it's free

The US Food and Drug Administration is working hard -- and partnering with both the human food and petfood industries -- to meet deadlines and develop regulations and policies in adherence to the Food Safety Modernization Act, signed into law in January 2011. The new regulations and rules will include ones encompassing petfood, some for the first time, and the law's deadlines mean many will go into effect within the next year or so.
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Thank goodness for humanization of pets

Observing the buzz at SuperZoo last week and hearing about its growth over last year's show, I kept thinking (and even remarked to a few people), "Thank goodness for pet humanization!" This engine that has been driving the continued growth of our industry is still humming along.
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Dispatch from SuperZoo

I just returned from Las Vegas to attend SuperZoo, one of the annual US pet trade shows. While not quite as large as other US shows such as Global Pet Expo, SuperZoo had a lot of buzz, activity and show floor traffic even on the very last afternoon.
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