Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights and opinions on all things pet food, addressing market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.
Pet food and human food consumers want purposeful, inherently healthy ingredients, sustainability and transparency from companies providing food products.
Practicing transparency with your pet food brand lets you define yourself and tell your story, while building goodwill to draw on in the event of a crisis.
Blue Buffalo was once the pet food darling of pet specialty, but before and since being acquired by General Mills, it has moved more to mass and e-commerce.
Concerned about grain-free pet food’s possible link to DCM, dog owners have turned to not only veterinarians and pet food brands, but also to retailers.
Pet food sales in the grain-free and condition-specific categories are rising in China, while packaging, marketing and pet technology grow more sophisticated.
Though it may be premature, pet food companies are responding to concerns over canine DCM with new products featuring legume-free claims and extra taurine.