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Dishing on Pet Food
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Melissa Brookshire, DVM, has years of expertise in consumer relations issues impacting the pet food industry. Founder of North River Enterprises, Brookshire and her veterinary team provide customized consumer support solutions. She writes on timely industry topics impacting consumer relations.

Millennials: the ultimate pet food game changers

July 24, 2017

Melissa Brookshire, DVM

Millennials want pet food transparency, sustainability, online shopping convenience and the recognition that pets are their children.

Everything I read about pet food online isn’t true, but …

August 30, 2016

Melissa Brookshire, DVM

How should pet food companies respond to negative and possibly inaccurate online reviews of their products? Personalized customer support may help.

Simple, clean pet food labels: altering the discussion

July 25, 2016

Melissa Brookshire, DVM

While a clean label may be unrealistic for most commercial pet foods, it offers an opportunity to meet consumer demand for transparency.

Clean label in pet food—is achieving it possible?

May 4, 2016

Melissa Brookshire, DVM

Transparency is critical in the feeding of humans and pets, and the clean label movement is one tool industry is embracing to satisfy consumer needs.

Homemade dog food – is it really that hard?

March 23, 2016

Melissa Brookshire, DVM

For the pet owner who wants a true home-cooked pet food option, some companies are stepping up to fill that space.

The pet food customer is always right. Really?

February 15, 2016

Melissa Brookshire, DVM

Acquiring new customers is more expensive than retaining existing ones, so make sure your team members know how to keep your pet food customers happy.

Marketing claims for the natural pet food category

February 1, 2016

Melissa Brookshire, DVM

But my pet food really is low in carbs. Why can’t my pet food packaging say low-carb?

GMO: friend or foe for pet food?

November 20, 2015

Melissa Brookshire, DVM

Foods sold in the US for human consumption are not required to be labeled as containing genetically engineered components. Neither are pet foods.

Glycemic index: has pet food humanization gone too far?

November 2, 2015

Melissa Brookshire, DVM

Maybe a new, pet-specific GI will evolve from recent research and allow pet food manufacturers to be on the cutting edge of this nutritional concept.

What did you change in this pet food?

October 7, 2015

Melissa Brookshire, DVM

Educating your pet food customer support team to handle inquiries about food allergies is particularly important during seasonal transitions.

Read the September issue of Petfood Industry!

September 2020

In the September 2020 issue of Petfood Industry, discover how innovation drives pet food brands and what the market looks like for toppers, along with other topics.

Dishing on Pet Food
Purchase here.

Millennials: the ultimate pet food game changers

Everything I read about pet food online isn’t true, but …

Simple, clean pet food labels: altering the discussion

Clean label in pet food—is achieving it possible?

Homemade dog food – is it really that hard?

The pet food customer is always right. Really?

Marketing claims for the natural pet food category

GMO: friend or foe for pet food?

Glycemic index: has pet food humanization gone too far?

What did you change in this pet food?

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Read the September issue of Petfood Industry!

September 2020

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Popular Stories

September 2020

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Dishing on Pet Food
Purchase here.