What are the pet consumer forces behind the ‘MeCommerce’ Era?

In Episode 26 of the Trending: Pet Food podcast, Jennifer Silverberg, CEO of SmartCommerce, discusses the "MeCommerce" Era and how to navigate marketing and advertising to pet owners alongside their current needs and shopping patterns.

The below transcript is from Episode 26 of the Trending: Pet Food podcast, where I spoke with CEO of SmartCommerce Jennifer Silverberg about the “MeComemrce” Era and how to navigate advertising strategies to pet owners to suit their current needs. You can find the episode at www.PetfoodIndustry.com/trending-pet-food-podcast, on SoundCloud…

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Digital Edition

Read the January issue of Petfood Industry!
January 2023
In the January 2023 issue of Petfood Industry, read about marketing strategies, forecasts for the new year and more.

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By Leah Wilkinson

Sense of optimism for US animal food regulations in 2023

A new year brings new opportunities and excitement, and 2023 is bound to be the same, with several chances for advancing policy issues of importance to the U.S. animal food industry.

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By Lindsay Beaton

The economics of pet food in 2023

Industry experts predict the need for flexibility in the face of another uncertain year.

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What are the pet consumer forces behind the ‘MeCommerce’ Era?

In Episode 26 of the Trending: Pet Food podcast, Jennifer Silverberg, CEO of SmartCommerce, discusses the "MeCommerce" Era and how to navigate marketing and advertising to pet owners alongside their current needs and shopping patterns.

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Digital Edition

Read the January issue of Petfood Industry!