Recent acquisitions in the pet food sphere show how current trends can affect business dealings on all levels.

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.

Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.

With pet food trends becoming more nuanced and plenty of options on the market, innovation will be key to success on the pet store shelf.

Euromonitor International’s latest consumer report provides some interesting insight into current global pet food consumer actions.