Innovation and pet food product launches have been a key driver for the pet food market’s ongoing growth—yet developing a new product is not always easy or straightforward. Pet food product development teams need to consider many factors, moving parts and competing interests to achieve a successful launch.

Petfood Essentials offers information, insights and tips on the most important stages and considerations for creating new pet food products, with industry experts providing an overview of the key steps and best practices for winning in the pet food market.