Learn about the growth of alternative pet food trends in the pet space, as well as the sub-trends within the larger scope of pet.

Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.

Consumers are seeking value, affordable nutrition and full honesty from human food brands, which likely will affect demands of pet food brands, too.

Learn about the current trends in pet food marketing and labeling litigation, as well as some pitfalls to avoid in your own claims so you never have to worry about it.

An annual top 10 list of human food trends addresses areas also affecting pet food, including consumers seeking value and affordable nutrition and health.

Most pet food packaging ends up in landfills, even the recyclable or return-to-store types. While recycling is familiar and popular, flexible materials used for recyclable pet food bags often are not collected by curbside pick-up.

Few researchers have stopped to ask if academic and market research provides the specific insights that pet food industry executives feel they need.

Take a look at two pet food companies who have recently revamped their packaging to reduce costs and better tell their brand story.

A survey of pet owners in five countries shows they find environmentally friendly companies important, but many don’t believe pet food sustainability claims.

Learn about the need for a multifaceted branding strategy that incorporates digital media as well as physical.