Pet Food Labeling

The latest articles and news on pet food labeling regulations and dog and cat food packaging nutrition marketing trends from the editors of Petfood Industry magazine. Topics include modernizing pet food labels, pet food packaging trends, GMO legislation updates, and designing clean packaging and labels to appeal to pet owners. Register for free to access premium content.

ARTICLES

Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
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Transparency: A complex issue for the pet food industry

As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency — and what needs to change.
As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency in the past — and what needs to change to maintain customer satisfaction.
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