Pet Food Labeling

The latest articles and news on pet food labeling regulations and dog and cat food packaging nutrition marketing trends from the editors of Petfood Industry magazine. Topics include modernizing pet food labels, pet food packaging trends, GMO legislation updates, and designing clean packaging and labels to appeal to pet owners. Register for free to access premium content.

ARTICLES

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Innovative packaging designs for inventive pet food

Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors.

As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes both in physical stores and online, where shelf placement no longer helps to differentiate products. 


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Mars sues Simmons over dog food label similarities

Mars Petcare filed a lawsuit alleging that Simmons Pet Food’s Signature brands copied the packaging of Pedigree dog food, which the Mars stated is the best-selling brand by revenues in the United States in 2020.
Mars believes that Simmons infringed on Pedigree’s trade dress by using the same label colors and design elements.
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'3 circles' scientific analysis of pet food brand strategy

Scientific literature about pet food remains small compared to other fields. Most research on pet food focuses on nutrition, health and ingredient usage.
Pet food companies reevaluate their marketing strategies to ensure that they are providing the products that pet food customers want.
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