Pet Food Packaging

Learn the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market. Register for free to access premium content.

ARTICLES

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Wet Noses: Making ‘the best damn dog food on the planet’

This independent pet food company has expanded from dog treats to jarred dog and cat food as well as toppers with a focus on sustainability and nutrition.
Wet Noses is an independent pet food company that has expanded from dog treats to jarred dog and cat food as well as toppers with a focus on sustainability and nutrition.
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Pet food industry supply chain intact during COVID-19

Although many pet food industry suppliers have prepared for the pandemic, there will still be increased costs and transportation difficulties in the supply chain.
As of the beginning of April, much of the pet food production supply chain remained intact, despite the global COVID-19 pandemic.
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Dog, cat food industry suppliers’ pandemic preparations

Through their international operations, pet food ingredient, equipment and other suppliers saw the COVID-19 disease grow from a regional outbreak to a global pandemic.
As the health crisis expanded, these companies prepared and developed contingency plans for various potential scenarios in the markets where they operate.
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Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
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The complexities of sustainable pet food packaging

The many facets of recycling in the US alongside consumers’ desire for sustainable packaging options have presented plenty of ongoing challenges for the pet food industry.
The many facets of recycling in the US alongside consumers’ desire for sustainable packaging options have presented plenty of ongoing challenges for the pet food industry.
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