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Pet Food Packaging

Learn the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market. Register for free to access premium content.

ARTICLES

Purina reports sustainability in Europe, Middle East, North Africa

Since 2015, Purina EMENA has saved a total of 3,542 metric tons of packaging, which exceeded the company’s goal of 3,000 metric tons by 2019.
Nestle Purina PetCare released information on how the company is meeting sustainability goals in its Europe, the Middle East and North Africa (EMENA) division, in Purina in Society Report 2018.
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4 clean label pet food production and marketing lessons

The clean label pet food trend challenges manufacturers to create shelf-stable, nutritious and safe pet foods with a limited range of ingredients, while still keeping those products highly palatable.
Pet food industry professionals learned how to meet consumer demands for clean label pet foods at Petfood Innovation Workshop.
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Natural claim influenced 45 percent of pet food buyers

In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.
In a survey of 100 adult pet owners in the United States, the word “natural” most influenced people’s decision to purchase a particular pet food.
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2 pet food label types share more nutrition information

Certain types of labels offer more space for data and background information about the dog, cat and other pet foods contained within.
Nutrition information on pet food labels may strongly influence consumers’ purchasing decisions. Certain labels offer more space for data and background information.
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