Pet Food Packaging Research and Trends: PetfoodIndustry

Pet food pods could reduce single-serve packaging waste

Superpremium, single-serve packaging may trade sustainability for convenience. Encapsulated pet food in a dissolvable pod could replace single-serve packages and reduce waste.

December 2, 2020

Tim Wall

Brightly printed, sturdy pet food packages may ensure freshness on par with human foods, but multiple layers of material often mean superpremium packaging must make a trade-off with sustainability.

Pet food subscription, feeding devices win 2020 Good Design Award

It’s the first time a dog-food-related item has ever received the honor.

November 13, 2020

Alma Buelva

The 2020 Good Design Award is the first time a dog-food-related item has ever been a recipient.

Do pet food drivers differ online vs. brick and mortar?

October 10, 2020

Debbie Phillips-Donaldson

Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.

Lessons learned: v-dog’s packaging sustainability journey

There’s more than one way to succeed at sustainability, and it’s okay to try a few things until you land on what works for your business.

October 9, 2020

Lindsay Beaton

There’s more than one way to succeed at sustainability in the pet space, and it’s okay to try a few things until you land on what works for your business.

Mars sues Simmons over dog food label similarities

Mars Petcare filed a lawsuit alleging that Simmons Pet Food’s Signature brands copied the packaging of Pedigree dog food, which the Mars stated is the best-selling brand by revenues in the United States in 2020.

October 6, 2020

Tim Wall

Mars believes that Simmons infringed on Pedigree’s trade dress by using the same label colors and design elements.

Open Farm pet food prioritizes animals, the environment

Through the platforms of premium nutrition, ethical sourcing and transparency, this pet food provider gets to the heart of its customers.

September 15, 2020

Lindsay Beaton

Through the platforms of premium nutrition, ethical sourcing and transparency, Open Farm deeply reaches its customers and its consumers.

4 pet food trends post-COVID: type, retail, package, value

The humanization of pets and their expanded role as companions during the pandemic may act as a bulwark against pet owners lowering their quality standards.

September 15, 2020

Tim Wall

A panel of pet food industry professionals discussed how the COVID-19 pandemic would affect dog, cat and other pet food market trends, along with other prevailing movements in consumer demand.

Sustainability in pet food packaging: An evolving trend

Packaging continues to be a focus for sustainability initiatives, as pet owners demand better from the companies they interact with.

September 7, 2020

Lindsay Beaton

Packaging continues to be a focus for pet food industry sustainability initiatives, as pet owners demand better from the companies they interact with.