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Pet Food Packaging

Learn the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market. Register for free to access premium content.

ARTICLES

Natural claim influenced 45 percent of pet food buyers

In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.
In a survey of 100 adult pet owners in the United States, the word “natural” most influenced people’s decision to purchase a particular pet food.
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2 pet food label types share more nutrition information

Certain types of labels offer more space for data and background information about the dog, cat and other pet foods contained within.
Nutrition information on pet food labels may strongly influence consumers’ purchasing decisions. Certain labels offer more space for data and background information.
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Terracycle, Mars Petcare recycling UK pet food packaging

Currently, some pet food packaging can not be recycled via curbside pick-up.
Through Terracycle’s system, pet owners in the United Kingdom can recycle their animal's food packaging from any brand by dropping it off at certain locations around the country or by mailing it to Terracycle.
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