Pet Food Packaging

Learn the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market. Register for free to access premium content.

ARTICLES

Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
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The complexities of sustainable pet food packaging

The many facets of recycling in the US alongside consumers’ desire for sustainable packaging options have presented plenty of ongoing challenges for the pet food industry.
The many facets of recycling in the US alongside consumers’ desire for sustainable packaging options have presented plenty of ongoing challenges for the pet food industry.
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