Pet Food Packaging

Learn the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market. Register for free to access premium content.

ARTICLES

Product Freshness Pet Food Resource Center

Resources to help you innovate with cleaner labels while appealing to consumer demands for product freshness. Sponsored by Kerry
Pet owners are seeking pet food and treats made with recognizable ingredients and are placing more emphasis on product freshness. We’ve gathered these resources to help you innovate with cleaner labels while appealing to consumer demands for product freshness.
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Innovative packaging designs for inventive pet food

Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors.

As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes both in physical stores and online, where shelf placement no longer helps to differentiate products. 


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Dachshund recycle bin sustainability

Sustainability conflicts with premium pet food packaging

While renewable materials, like fish gelatin, give pet food packaging fairly good oxygen transmission rates (OTR), they degrade very quickly.
On the one hand, pet owners want packaging with low environmental impact. However, those same pet food and treat purchasers also look for artful, resealable packaging that keeps contents fresh for long periods.
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brown dog nose close muzzle extreme

Pet food pods could reduce single-serve packaging waste

Superpremium, single-serve packaging may trade sustainability for convenience. Encapsulated pet food in a dissolvable pod could replace single-serve packages and reduce waste.
Brightly printed, sturdy pet food packages may ensure freshness on par with human foods, but multiple layers of material often mean superpremium packaging must make a trade-off with sustainability.
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