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Dog food, treat brands adapt marketing post-DCM
To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
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Pet Food Packaging
Learn the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market. Register for free to access premium content.
ARTICLES
The complexities of sustainable pet food packaging
The many facets of recycling in the US alongside consumers’ desire for sustainable packaging options have presented plenty of ongoing challenges for the pet food industry.
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The importance of sustainable pet food packaging in Europe
Europe data backs global trend calling for brands to deliver environmentally friendly packaging solutions.
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Bioplastic, compostable bags: pet food packaging’s future?
More sustainable packaging materials are being developed that could make their way into the pet space.
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Sustainability a top concern in small pet food packaging
Similar trends pull together all pet food packaging as the industry continues to grow.
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Succeeding in pet food marketing in the digital space
A marketing expert discusses the advantages and challenges of online pet food marketing when it comes to packaging.
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Chileans buying more age-specific small dog, cat food
In Chile, internal migration influences Chilean pet food purchases towards small packages for small dogs and cats.
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4 sustainable pet food ingredient and packaging tips
Pet food brands have sustainability options beyond environmental protection, waste reduction and renewable energy.
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Read the November issue of Petfood Industry!
November 2019
In the November 2019 issue of Petfood Industry, discover how pet treats can be made from upcycled ingredients, review top trends in dog and cat treats, learn about pet food transparency and more.