Pet Food Packaging Research and Trends: PetfoodIndustry

Innovative packaging designs for inventive pet food

Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors.

May 5, 2021

As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes both in physical stores and online, where shelf placement no longer helps to differentiate products.

Pet food label modernization still a work in progress

As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.

April 7, 2021

Lindsay Beaton

As work continues on creating a new pet food nutrition label that focuses on simplifying information for consumers, challenges remain.

Sustainable pet food packaging tests seeing success

February 17, 2021

Debbie Phillips-Donaldson

The main downside of plastic pet food or treat bags is lack of sustainability, but recycling initiatives and other tests are experiencing success.

Pet food mixer launches in Mexico, bringing toppers back

A new pet food product launch may signal a return of mixers and toppers to the Mexican market.

February 10, 2021

Iván Franco

While pet food toppers and mixers have not been prevalent in Mexico, a new mixer with a fun name may signal a return of the category to the market.

Sustainability conflicts with premium pet food packaging

While renewable materials, like fish gelatin, give pet food packaging fairly good oxygen transmission rates (OTR), they degrade very quickly.

December 8, 2020

Tim Wall

On the one hand, pet owners want packaging with low environmental impact. However, those same pet food and treat purchasers also look for artful, resealable packaging that keeps contents fresh for long periods.

Pet food pods could reduce single-serve packaging waste

Superpremium, single-serve packaging may trade sustainability for convenience. Encapsulated pet food in a dissolvable pod could replace single-serve packages and reduce waste.

December 2, 2020

Tim Wall

Brightly printed, sturdy pet food packages may ensure freshness on par with human foods, but multiple layers of material often mean superpremium packaging must make a trade-off with sustainability.

Pet food subscription, feeding devices win 2020 Good Design Award

It’s the first time a dog-food-related item has ever received the honor.

November 13, 2020

Alma Buelva

The 2020 Good Design Award is the first time a dog-food-related item has ever been a recipient.

Do pet food drivers differ online vs. brick and mortar?

October 10, 2020

Debbie Phillips-Donaldson

Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.

Lessons learned: v-dog’s packaging sustainability journey

There’s more than one way to succeed at sustainability, and it’s okay to try a few things until you land on what works for your business.

October 9, 2020

Lindsay Beaton

There’s more than one way to succeed at sustainability in the pet space, and it’s okay to try a few things until you land on what works for your business.

Mars sues Simmons over dog food label similarities

Mars Petcare filed a lawsuit alleging that Simmons Pet Food’s Signature brands copied the packaging of Pedigree dog food, which the Mars stated is the best-selling brand by revenues in the United States in 2020.

October 6, 2020

Tim Wall

Mars believes that Simmons infringed on Pedigree’s trade dress by using the same label colors and design elements.