Pet Food Packaging

Learn the latest analysis, research and marketing data from the editors of Petfood Industry magazine on wet and dry pet food packaging trends for cans, pouches, paper bags and trays as well as packaging designs that appeal to pet owners, how to successfully brand and rebrand dog and cat food and how packaging is evolving with the market. Register for free to access premium content.

ARTICLES

gavel-lawsuit-legal

Mars sues Simmons over dog food label similarities

Mars Petcare filed a lawsuit alleging that Simmons Pet Food’s Signature brands copied the packaging of Pedigree dog food, which the Mars stated is the best-selling brand by revenues in the United States in 2020.
Mars believes that Simmons infringed on Pedigree’s trade dress by using the same label colors and design elements.
Read More
COVID-19-pet-food-kibble

4 pet food trends post-COVID: type, retail, package, value

The humanization of pets and their expanded role as companions during the pandemic may act as a bulwark against pet owners lowering their quality standards.
A panel of pet food industry professionals discussed how the COVID-19 pandemic would affect dog, cat and other pet food market trends, along with other prevailing movements in consumer demand.
Read More

Popular Stories